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New stock strategies for a market in record territory

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If you're an investor that's been safely sitting on the sidelines, patting yourself on the back for holding energy and food stocks all year, you're probably not feeling quite so comfortable these days.

In just the past two months -- at the same time economic numbers from housing, to durable goods, to gross domestic product have been slipping -- the Dow Jones industrial average has been on a tear. It is up about 9% this year and at levels last seen in January, 2006 (what a different world it was then).

Now, as the Wall Street Journal reports in its lead story today, professional money managers are starting to guess this could be the start of a major turn in the market. Or, even if it isn't, they are starting to realize they can't afford to hang back any longer. It's time for a more aggressive stock strategy.

That doesn't mean you should dump all your cash and bonds. It's still important to be diversified across asset classes in case stocks turn south (and who really an predict the direction of the market anyway). But if the bullish trends in the market continue, you'll want to be in a different set of sectors than may have worked for you in the past.

Here are a few trends to consider:

Energy stocks have been falling fast. That doesn't mean the trend won't reverse itself in the weeks to come (wait till the first cold snap), but for now, they are still a risky place to be.

Retail stocks are rebounding after getting hammered on declining consumer spending and weak back-to-school sales in August. Always wanted to own Wal-Mart Stores, Inc. (NYSE:WMT)? This could be a good time to get back in. Eddie Lampert's Sears Holdings (NASDAQ: SHLD) is also worth a look.

Tech stocks are also on the move. Apple Computer , Inc. (NASDAQ:AAPL) is a favorite tech growth name and this is a good time to look again at companies on that list. The holiday season is around the corner and it doesn't look like the iPod will be getting much competition from Microsoft's upcoming Zune. Intel Corp. (NASDAQ:INTC) is also looking attractive now, some analysts think.

Media stocks have been competing like crazy over advertising dollars as it seems everything but online advertising struggles. But with a stronger economy, spending on those glossy ads will rise. Time Warner Inc. (NYSE:TWX) is already perking up.

Go GE? There may be no single stock that is a better play on a positive outlook for the economy than General Electric Company (NYSE:GE). The stock has been rising in recent weeks and deserves more notice -- especially from those who want to remain conservative while betting on global economic strength.

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Symbol Lookup
IndexesChangePrice
DJIA+30.6910,464.40
NASDAQ+6.872,176.05
S&P 500+4.981,110.63

Last updated: November 26, 2009: 04:48 AM

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