We wondered back in July how it would look once the Wall Street Journal started printing ads on the first page, a decision announced at the same time as parent Dow Jones & Company, Inc. (NYSE:DJ) released second quarter earnings. The front page of today's Wall Street Journal seems to have been designed by a master of satire, not one of those "elegant" copy editors for which the paper is known.
But, wouldn't you know it, starting off on a new venture ends up being an embarrasment. Below the fold on the right is an article on General Motors Corporation (NYSE:GM) entitled "Kerkorian Aims to Boost GM Stake In Bid to Add Pressure on Wagoner." Right below it, an ad for GM's new 100,000 mile warranty. The headline of the ad: "A New Level Of Confidence." Maybe they should send it to Kerkorian and tell him to keep his money.
As it happens, Toyota has also been a major early buyer of the front page space that runs on the WSJ front page. Maybe they can buy GM.
Douglas McIntyre is a partner at 24/7 Wall St.
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Reader Comments (Page 1 of 1)
9-29-2006 @ 2:05PM
Gary E. Sattler said...
Just seeing that this is an article about a newspaper, I'll put this here.
I hope someone faxes this to those Google guys I like so much.
If you're going to go "full bore" with internet journalism and want to do good with it. What's the easiest way to get an active stable of FIRST AMENDMENT attorneys in your pocket?
Here's the hint:
Mr. Gates has already done it.
Blessings to ALL!
Gary
:)
10-01-2006 @ 3:49AM
Michael Nomura said...
Anyone who gets excited whenever General Motors's new models arrive should know that you are buying the same chassis frame, engine, transmission. The only thing that makes these models "new" is the shell. So while the look is different, the ride is the same. This allows them to save money by using the same casting machine that make up the chassis.