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Dow reaches closing record: what to do now?

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The Dow Jones Industrial Average made good today, reaching an all-time, best-ever, super-duper closing record of 11,727.34 -- just 5 points higher than the previous record of 11,722. But who's counting?

Well, everyone, and everyone from Wall Street to 39th Avenue (that's me) has an opinion about what that means. What to do now? Do you buy, when stocks are at their highest? Do you sell? And if you're buying, what do you buy?

I'll tell you what I'd do: steer very clear of index funds and other amalgams that track market trends. Whenever I hear the word "best-ever," or, "highest," I get spooked. But what I would buy are those stocks that have bucked the trend. That have far under-performed the rest of their Dow mates.

Let's look at Microsoft Corporation (NASDAQ:MSFT), for instance. It's far under-performed the general average, down 48%, since the last high point -- the week of January 10, 2000, MSFT's high was $57.125, compared to today's close of $27.37, up only a penny in today's record-breaking day. That sounds like plenty of room to me, and it's the first thing I'd buy. The Home Depot, Inc. (NYSE:HD)? Intel Corp. (NASDAQ:INTC)? AT&T, Inc. (NYSE:T)? All down between 40% and 60% since the record was set in early 2000. Buy the underperformers, steer clear of the index funds, and wait and see.

Update: I didn't read this post before I wrote my own (honest!) but Theflyonthewall.com says the exact same thing I do: buy the Dow dogs. He likes Microsoft and Home Depot, just like me, and also suggests Merck & Co., Inc. (NYSE:MRK) and General Motors Corporation (NYSE:GM). What are you buying today?

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Symbol Lookup
IndexesChangePrice
DJIA-14.2810,318.16
NASDAQ-10.782,146.04
S&P 500-3.521,091.38

Last updated: November 23, 2009: 09:13 AM

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