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Building eBay 2.0: Whitman and Donahoe on eBay's future

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Back in August, I suggested that we should perhaps start looking at eBay differently. It is a mature company, I argued, and hence would probably require different valuation methods, lower multiples, etc. At the same time, I noted, the market has a tendency to get there naturally.

Today, Fortune ran a fascinating article about eBay Inc. (NASDAQ: EBAY), the issues it is facing and its management team. The article naturally focuses on eBay's CEO, Meg Whitman, and on eBay's new president of its marketplaces business, John Donahoe, believed to be Whitman's successor.

eBay's share price has been halved from its December 2004 high of $59, as investors are concerned mostly with the slowing growth rates. While growth rates have been most concerning in eBay's core auction business, the Skype acquisition is also a focus, especially as the promised synergies haven't materialized yet. There is also the fierce competition in Asia, and let's not forget, several key people leaving.

Many note, quite accurately too, that eBay is a highly profitable company with enviable operating margins and still high growth. But most, even eBay's management, realize that the company is changing as it is entering the "grownup" realm of large and mature corporations, where size and age could potentially drag it down.

Even the choice of successor to Whitman seems to affirm the point; Donahoe is described as the ultimate large company CEO, with many of the stereotypical features.

And Donahoe understands that operating a mature company requires patience, and that what happened in the first ten years of the company would most likely be vastly different than what the next ten years hold. Even when he alluded to rumors of what's happening in China, he said that eBay is considering strategic alternatives that could help the company succeed over the next 5-10 year period.

What I had a hard time with was actually Whitman's vision for the future. She sees critical synergies among eBay's properties, especially as follows: "that eBay buyers and sellers will talk over Skype (generating ad revenue for eBay); that Skype callers will use PayPal to pay for their calls (the ones that aren't free, that is); and that Skype will encourage PayPal's expanding cross-border remittance business. It's all part of a plan to define eBay 2.0."

I sure hope she's right because a) that would make the Skype acquisition worth while and b) that would indeed fuel some sustainable growth figures.

As of now, eBay shares are up 5% to $29.59 on no news. I expect we would hear something very soon.

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Last updated: November 23, 2009: 06:25 PM

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