eBay after the bell 10-4-06: Up 6.10%

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Why? Why have eBay Inc. (NASDAQ: EBAY) shares gained 6.10% today? That is, of course, the question.

We've discussed the rumors already, anything from eBay selling its China operations to creating a strategic alliance with a local player, to Microsoft buying eBay. Most of these rumors aren't even that new and have surfaced from time to time in the past. But there is a market reaction. All of last week, and the past few days as well. No one can deny that. So there has to be something brewing, right?

Well, just like with the last 5.5% gain day last week, where a Goldman analyst released a bullish note, today it was Morgan Stanley analyst Mary Meeker's turn. Meeker pointed out that eBay's effort, especially in the form of higher Store fees, in shifting the mix from Store listing back to its core auction format is working. Not only that, but average sale price and conversion rates both rose since August 22 (the day the fee hikes went into effect), she said.

To complete the rosy picture, Meeker not only thinks that this could bode well for the holiday season, but also expects Q3 results to be in-line or better.

eBay closed at $29.90 today, a three-month high. Is it truly on investors' belief of changed fundamentals, or is it something else?

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Last updated: February 10, 2010: 04:54 AM

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