If eBay buys StubHub, shareholders need to speak up


With the assortment of Web 2.0 companies popping up left and right these days, leave it to the larger, established web properties like eBay Inc. (NASDAQ:EBAY), Yahoo! Inc. (NASDAQ:YHOO) and Google to add to their existing product portfolios by means of acquisitions rather than organic growth.

Nothing to see here -- this is the common way to grow, as long as you don't spend too much money in the process. With recent rumors like Yahoo! spending $1 billion for FaceBook.com (still a rumor) and eBay's $3+ billion purchase of online voice communications provider Skype years ago, who are the folks doing ROI analysis on these purchases?

With so much in flux still these days, it's probably hard to project even five years into the future when calculating the payback on an acquisition. Social networking and voice-over-internet-protocol (VoIP) are great recent trends that show no sign of ever going away -- but that's what many smart businesspeople thought of the thousands of dot-com companies over six years ago. We all know what happened then.

With deals in the area of hundreds of millions and even billions, some of this talk sounds like dot-com redux. I'm still scratching my head over eBay's Skype purchase, and whether it was really worth the $2.6 billion pricetag.

Yahoo!'s rumored Facebook purchase is a little wary as well, although MySpace.com has shown that social media is a hot topic (but a long-term topic?). If eBay buys online ticket marketplace StubHub for the rumored $300 million, the company better have a well thought-out and defined business plan for a purchase of that size. If I was an eBay shareholder, I would demand this -- it's your money being spent, you know.

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