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WSJ: Google mulls $1.6 billion for YouTube

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As indicated in a post in today's BloggingStocks.com, a rumor from TechCrunch shows that Google Inc. (NASDAQ:GOOG) is thinking about bidding for YouTube.

Well, on the front page of the WSJ.com, there is a story that there is a $1.6 billion possible deal, that is, according to a "person familiar with the matter."

But, hey, it's been a wild ride for the co-founders of YouTube (who are still in their 20s). So, why not a mega buyout from the ultimate Net company?

There is certainly a good amount of skepticism for the deal. YouTube has potential legal liability exposure. There are unknowns about how to monetize the site. And, of course, MySpace, Yahoo, MSN and others are gunning for dominance in the video space.

Oh, the other issue: Doesn't Google refrain from big deals?

Then again, didn't Google commit $900 million for a deal with MySpace?

In other words, Google is definitely serious about social networking. And, as a result, buying YouTube would be a savvy move.

First, Google has a huge Web-based platform to effectively scale YouTube. Basically, as of now, YouTube has significant costs because of bandwidth.

Next, it's a no-brainer that Google can quickly monetize YouTube with its advertising network.

There's something else that Google understands about YouTube: that is, the video site has been a search-engine-optimization machine.

How? Basically, thousands and thousands of people are posting videos on YouTube every day. Over time, this gets crawled by search engines. So, if you search a song or an interesting topic, chances are you will see a YouTube link. In other words, YouTube's users are – for free – virally spreading the company's presence across the Web.

Perhaps this is what has made it difficult for other competitors to make a dint in YouTube.

Finally, as for the lawsuits, Google obviously has enough cash to deal with any litigation.

So, for $1.6 billion, Google will get a New Age Media brand. The company will also become #1 in online video, a red hot category. Moreover, the deal should help Google move beyond text-based ads.

Of course, this is mostly speculative right now. But, in light of Google's $125 billion market cap, a deal for YouTube looks like a good bet.

Tom Taulli is the author of various books, including the Complete M&A Handbook and operates InvestorOffering.com.

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Last updated: November 11, 2009: 12:52 AM

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