Apple still leads the pack at Consumer Reports


The November 2006 issue of Consumer Reports contains the electronics and computers ratings for the magazine, and Apple's products came out on top yet another year.

Apple Computer, Inc. (NASDAQ: AAPL) laptops did the best in terms of value, but the interesting figures come from the large user database on customer support and reliability. According to Consumer Reports survey of over 12,000 of their readers, Apple had top ratings for notebook and desktop computer tech support. Brand repair history of some 128,000 computers had Apple showing fewer repairs than any other PC brand. The Apple store also got top marks in all categories when compared to other computer stores.

Apple's support of its customers is one reason it wins a great deal of loyalty from them. Investors should be encouraged to see that with more units being sold and more new users coming into the field, that the legendary tech support and service continues being a focus at Apple.

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