There I was, a plainly-dressed, limp-haired and under-lipsticked financial writer, descending the escalators of the glitzy, gilded Trump Towers on Fifth Avenue to reach the book party for Robert Kiyosaki and Donald Trump's newly released, Why We Want You to Be Rich.
And there he went, Donald Trump, larger-than-life media and real estate mogul, ascending the very same escalator. Light bulbs flashed and video cameras rolled. I fought the urge to duck lest I inadvertently end up in the background of an Entertainment Tonight spot. It was 6:30 p.m. last Thursday and the party started at 6 p.m., but I guess The Donald had already made his appearance.
Robert Kiyosaki stayed on and carried the torch for the book, conducting interviews, posing for photos, looking stylish, tanned and friendly, but also not entirely real. In fact, the quantity of make-up on many people at this event -- not just him -- made me wonder if I'd gotten stuck in a wax museum.
I enjoyed some the beef tenderloin, listened to the strolling clarinetist and snapped my photos from my Treo before, scuttling out of the event with book in hand.
On my way home, much to my surprise, I found myself enjoying the book immensely. I was actually laughing out loud at points, perhaps not necessarily in the way the authors intended, but having a grand old time just the same.
Readers who love Trump's confidence and Kiyosaki's earnestness, will no doubt get a huge kick out of seeing what happens when these two mammoth personalities come together.
It's not exactly magic, but it is entertaining. You can read a lengthy excerpt here. Or consider this passage early in their discussions about writing a book together:
Kiyosaki says to Trump, "I don't think we match when it comes to money. After all, you're a billionaire, and I'm a mere millionaire." Donald responds, "Don't ever put down being a millionaire. Billions of people would love to trade places with you financially."
What I found so funny, and what any regular reader of the financial and investing press will find amusing, is just how much Kiyosaki and Trump manage to place themselves at the center of the book, without actually offering much usable financial advice.
The first part of the book is all about how the book came to be. The later advice sections of the book are interesting given the extent to which they violate most of the basic tenets of financial planning (stay away from mutual funds, 401(k)s, don't bother trying to save money). The Wall Street Journal wasn't too impressed (subscription required).
It took me a while to figure out what genre this was -- so unlike any book I'd ever read. Then it dawned on me: It was an infomercial. Lively, entertaining, campy even. But pure marketing at its core.
That's when I thought of a possible answer to the question posed by the title, "Why We Want You To Be Rich." Was it so readers could go out and buy more Trump books and Kiyosaki books, games and kits?
Trump and Kiyosaki claim they share a vision for raising the country's financial literacy so as to reduce the growing gap between rich and poor (they discuss this in an interview with AOL's book editor). It's a worthy goal and one I hope they can make a dent in. But I'm not sure spending $24.95 (list price) or even $15 on Amazon (where the book is currently the fifth-ranked best seller), will help anyone get rich fast.
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Reader Comments (Page 2 of 2)
10-20-2006 @ 10:25PM
WIL ST JEAN said...
Donal and Robert are great teachers, i am where i am today by learning from those guys. i am involve in a business that Donald Trump endorse, anyone interested, please send me your address or p.o box and i will mail you a DVD. in the meantime check out my website www.freedomtime.acnrep.com
10-20-2006 @ 10:31PM
Barry Peterson said...
Robert Kiyosaki's book, "The Business School for People who like helping people," was really interesting. I haven't read the current book, but may receive it as a gift for attending a seminar.
However, the author realy irked me in a recent article published by AOL. In one statement, he referred to poor people as, "evil and wicked." I wrote back to him in disdain, noting that I grew up in the wealthiest neighborhood in Minneapolis, but, due to energy sapping disabilities, I have not been able to enjoy the dream I had of attending law school, public affairs school, developing businesses (I'm working on one right now), and then becoming a diplomat or international law attorney.
For someone who claims to want to help people by writing books that talk about the mentalities of rich people, his, "wicked and evil," comment was rancid, and left me wondering just how narcissistic the guy is.
10-20-2006 @ 10:49PM
paul said...
through all of the comments and disfigureing of how good and how bad the book is ( unfortunately i have not read this book, but have gotten the idea, " start saveing money by not buying this book" ), we have to critisize ourselfs for lack of educating ourselves in finacial deficits. business comes in many shapes of forms and fashions. A man with $100.00 dollars that knows how to build HIS OWN MONOLOPY, is worth more than the man with $200 who has no knowledge of $1,000.00. IN EVERY WALK OF A BUSINESS MAN LIFES, WHETHER IT BE MUTUAL FUNDS, STOCKS, BUSINESS(S), REAL ESTATE, HE HAS GAINED OVER SOMEONE ELSE, BUT IT'S ALLWAYS WHAT WE CALL A LEVEL OF LIFE. IT'S JUST IN DONALDS SITUATION HE'S AT A LEVEL WERE MOST OF US ARE NOT AT, FINANCIALY. BUT NEVERTHELESS I AM AT A LEVEL OF SUCCESS WERE SOME OF YOU WOULD WANT TO BE ( JUST AS THE STATEMENT THAT WAS MADE TO MR KIYOSAKI, DONALD SAID IN SO MANY WORDS, IT'S ALLWAYS SOMEBODY THAT WILL BE RICHER THAN YOU, AS WELL AS IT IS ALLWAYS SOMEONE THAT WANT'S TO BE RICH LIKE YOU.. I MUST ADD.... BEFORE BECOMEING RICH WE HAVE TO REMEMBER WHAT SUCCESS MEANS AND WERE DOES IT START AT. MENTALLY, WITH DESICIONS THAT ARE LONG JEVITY. NEVER LUCK, JUST PROPER PLANNING, AND WITH ME IT STARTED @ BEING 13 YRS OLD. I AM NOT A MIILION AIRE, ( YET ) BUT MENTALLY I AM, AND FINANCIALY I AM A THOUSANDAIRE, AND IT'S BEING COMFORTABLE WITH ALONE, I AM RICH CAUSE I AM FINACIALY COMFTORABLE WITH PAYING AND LIVING MY LIFE WITH BILLS/MORTGAGES THAT='S OUT TO BE $16,000 MONTHLY, WITH A BUSINESS THAT STARTED @ THE AGE OF14 AND NOW THE AGE OF 28, THAT I STARTED FORM THE GROUND UP THAT RAKES IN NET EVERY MONTH $40-$50,000.00. SO LET'S NOT LOOK AT THE MAN THAT HAS MORE THAN US, BUT LOOK AT OURSELFS AND GET MORE THAN SOMEONE ELSE. CAUSE YOU WILL NEVER HAVE MORE THAN EM ALL.
10-20-2006 @ 11:18PM
Programbo said...
Financial advice from TRUMP????..Hahahaha...He has taken every company he has run into bankruptcy or threatened bankruptcy to get bail-out loans or has received government asisstance out of his debts...His empire exists only on paper as his debts outweigh his actual holdings but because those who bail him out fear losing their investment he is allowed to continue receiving a huge salary and living his lush lifestyle...Any financial turn around he does have at this time is fueled by his cult status which gets him plastered all over tv and gets him huge book deals and speaking fees but that is in no way a result of his actual financial dealings or expertise.
10-20-2006 @ 11:30PM
OhioMom said...
These men are only trying to live up to their male bravado images created by smoke screened wealth. Personal integrity cannot be purchased. Everytime I hear, see or read Trump interviews, the more I dislike him. #11~ you've hit the bullseye with your comment. It makes me sick that people are willing to spend their hard earned money on this published JUNK. Trump.. you are a disgusting man.
10-21-2006 @ 12:30AM
howmanyRrich said...
I could almost laugh myself to death. Come-on, if that crap they write was honest, we would ALL be rich as it would be imposible to keep it a secret. It's the biggest scam running. Donald's father was very, very rich and helped him become the powerful man he is. I would only respect and trust a person who had NOTHING and made it.
GAS bag full of sh*t. I would love to know how many people become rich off of his bull?
10-21-2006 @ 12:04AM
Real Truth said...
Folks:
A peripheral comment: your spelling and grammar are pathetic. If you cannot spell common English words nor parse an ordinary English sentence, your chances of success in any endeavor are limited, to be charitable. You simply expose your ignorance and lack of education.
But to the point. You aren't going to get rich. You have no skills nor ideas that are needed. You have no money to invest. You have no idea how to invest the feeble money you have to make significantly more.
To get rich, you need major intelligence, substantial insight and imagination, significant money to invest or the ability to attract large venture capital. If you don't have these attributes, stop dreaming.
Your best shot is to study plumbing or residential electrical contracting or water flood cleanup.
If these are beyond you, learn swimming pool maintenance or window cleaning or lawn maintenance. You don't have the intelligence nor the education to make a mark nor to get "rich".
Get on with your life. Work hard at something you can handle intellectually, get good at it, spend less than you earn and save the extra. You aren't going to get rich...you don't have what it takes. So stop a-dreaming and a-scheming and get going on a rational, hope-to-be-middle-class life.
10-21-2006 @ 12:17AM
Focus1000 said...
Wherever you are financially at this point in your life... is a result of the choices that you have made thus far in your life. If you dont like where you are... try making different choices. In other words quit thinking like an "E" and start thinking like a "B".
Kiyosaki changed my life with his first book.
10-21-2006 @ 12:39AM
Focus1000 said...
Regarding comment 27:
Kiyosaki came from nothing... and made it happen. Do you respect him? I came from being damn near homeless to a portfolio worth 3.1 million dollars in only six years. Why? Rich Dad Poor Dad... and making the choice to think like a "B" rather than an "E". Have you read his books?
10-21-2006 @ 12:47AM
howmanyRrich said...
Hey, do not take it out on the people who can't spell-LOL. At least they are smart enough to see a scam-without having to spell it in words. I KNOW for a fact that not one person has become "rich" off of thier bull. If you have become rich off of thier books, please come forward and tell us that we are wrong. Until then, let me spell it out for you- SCAM,THEY ARE SELLING USELESS INFOMATION THAT THE AVERAGE MAN/WOMEN COULD NEVER USE in real life. What a joke! Good luck dreaming your life away thinking your the next TRUMP LOL LOL LOL
10-21-2006 @ 12:55AM
howmanyRrich said...
Oh, yes I wasted my money on his course. A, B, E- So how was it that you made your millions? So many say they are rich, but how did you did it? Why is it such a BIG hidden formula that you must read the book in order to do it, but no one shares the secret. And, if it was so incredible, how many people have you made rich by sharing your good fortune?
I'm dying to be rich, just trying to find a person who can show me how....no scams to boot please!
10-21-2006 @ 1:03AM
John Walker said...
It's always fascinating to me everytime a wealthy person tries to give advise or teach other how to succeed in life by sharing there experience along thier journey to the top, how many nay-sayers poor out from the darkness spouting there drivel and quoting great cliches of wisdom and how these people only want your money and offer no real advice. I completely understand though because I to for most of my life was also blinded by this way of thinking and following the wide path that leads to poorsville and a retirement of boredome, frustration, and depression do to lack, lack of health,finances and friends, but no longer. I finaly realized that I was my own greatest enemy but due to my blinders it was easier to knock what I didn't understand and those who had what I truely wanted but couldn't get. The reason we read those books and don't understand or say,"They didn't real tell us anything." is because the real truth is deep in side ourselves if were honest we wanted the golden nugget the one answer that will make us rich with as little effort as possible. IT DOSN'T EXSIST! Although, we can still all make it if we understand that and then listen to what they all are really saying and that is the "Slight Edge", also a great book to read, simple put doing simple small positive things every day on the positive side of the scale. Most of us wont do this or stick to it long term because we don't get immediate results so we give up. We are the immediate gratification generation.I am a living example of some one who use to believe the former way now I have listened to what they were saying I own Mr.Trumps books as well as Mr.Kiyosaki entiree collection as well as many others. I found my Slight Edge nugget now stop complaining and blaming everone else for your lack step up and take responsibility for your wealth and health. You can go and see what I found maybe thats for you,Bestadventuresinhealthandwealth.com,and maybe not but whatever it is find it and then once you have succeeded then give back to life by showing others how to do it.
10-21-2006 @ 1:17AM
howmanyRrich said...
LOL LOL LOL, are you kidding me? I just looked at your SCAM website link. That's the good value you got from reading that book. " how to be apart of a scam"? You have to be kidding us right?
Now I'm beyond myself with this crap, self-promoting oneself with scams, all thank to other scammers who gave them advice. What's the world coming to? And, please do not respond with Higher than mighty bull that I'm a bottom feeder. Pa lease, you should crawl under a rock.... with your stupid scam to make money. Well, anyway at least your making money -ripping off people with over priced, not needed products. Good business advice I guess?
10-21-2006 @ 1:31AM
Donn Bailey said...
Donald and Robert entertain more then teach. I have read numerous books from these guys and by far Robert had more to say. Donald's books have been disappointing because they offer no "meat", just fluff. Kiyosaki's first book, "Rich Dad, Poor Dad" was by far the best. All of his others since then have been offshoots that add little value other then to enrich his company.
Robert's first book gave me a tool that I used to convince my wife that my plan could work. I quit my job in 2001 and took up real estate projects full time and have never looked back. We are wealthy today thanks to preparation, opportunity, and some really good timing.
Donald and Robert are right about one thing. This workstyle/lifestyle is not for everyone. Combining my training in architecture, banking, construction, and sales over 20+ years gave me the tools for success. And I know others who have succeeded with less training or experience. But I also know over a dozen people who tried and failed miserably at the real estate investment game for a whole host of reasons.
My best advice is simple. Read every book you can get your hands on. Talk to lots of people (lenders, realtors, etc. I got one of our house projects on a tip from a mailman) and look at HUNDREDS of properties. Visit open houses and listen to what buyers are saying and looking for. My wife and I used to visit 12-20 open houses every Sunday when we were starting out. We became experts on features buyers wanted, neighborhoods, and proper pricing. No book will ever teach you that. It takes good old fashioned leg work.
And NEVER attend high priced seminars. You won't get enough bang for the buck. The only person making money is the host.
If you want true wealth it is out there to be found but be ready to work long, hard hours. If you just want to work 8-5 with weekends off, stick to working for someone else. This lifestyle is not for you.
10-23-2006 @ 2:20PM
Jaime Avelar said...
I have not bought the book yet, but I'm probably going to buy it. Books do help you if you're ready for change and apply what you read, these books are not for everyone just like investing in real estate may not be for everyone. Real Estate is a very good business and can really, really set you financially free. A lot of people read these books and expect for the books to tell them exactly what to do to get rich and that's not the case here, the books explain how to apply certain principles in your life to get rich, how you do it is up to you. My brother and I opened a real estate company this year and we have bought and sold a number of houses and have also bought apartments which are all producing good positive cash flow. Selling houses have produced over 120K so far...What got me started was 1. "me" being ready for change 2. Making a good solid plan 3. educating myself by reading books and some from people that are already rich. It is all up to you but you do have to study rich succesful people and see how they got to that position and how they're maintaining that position. Are you ready? then start working hard!
10-30-2006 @ 8:12AM
chad said...
I don't buy many books, but bought this one simply out of curiousity. For the first 200 pages the book was why they want you to be rich and a lot of references to their other books. I felt like I had bought an advertisement to all their other books. I really haven't gained anything from buying it.
11-01-2006 @ 12:56PM
Cowboy said...
Anyone who thinks this doesn't work is selling themselves short. I'm a 23 yr old high school graduate (barely). I came from a lower middle class family, I was given rich dad poor dad as a gift when I was 19, I loved it but was skeptical like all of you. I made my first million by when I was 21, and I have continued to increase my net worth. To say that you need to mix these ideas with common sense is half right. What you really need to do is realize that these ideas Trump & Kiyosaki present ARE common sense.
11-05-2006 @ 3:52PM
Margaret Cabral said...
I have not read the book so I can't say anything about it.
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11-05-2006 @ 4:47PM
shirley said...
At first I thought, why are they writting this book? What will it tell the people? What will they put in this book that they did't put in any other? Then, the thought came to me. Nothing! It's just entertaining and to make more money for them. It's like always, the wealthy want to become wealther and the poor never mean anything to them. Because to most wealthy people, little people (poor) doesn't exist only to be used until they die. And, when they die, they continue to use the other poor people. For the ones who may read this, you may think I'm looney to make these type of statements, but think about it. Look at past history. Most of the wealthy, I said, wealthy really don't care about the little people unless they have GOD in their life and realize that GOD makes all things possible for all of us. And they fear Hell, so they put on a impression that they care about the little people when truly if they did, they would give the little people opportunity to help them become financially wealthy. How could they do this? Simple: Give them a good job. Help those who wanted an education acquire one. Employee those graduates when they graduate. Show them how to invest and encourage them to help others when they get on top. Most of us are not looking for a hand out per say. Most of us are looking for mankind to guide us, encourage us, be there for us when we're ill until we can get on our feet. But most of the wealthy only keep giving to charity; and what do most of the charity organizations do, they keek most of the money as operational expense thus the ones intended to be helped only receive about 3% of the total charitable contributions that the wealthy send. For anyone of you that read this notation, did you notice I never referred to the big money people as RICH! No! I didn't. Why? Because all of us are RICH! Most of us are not wealthy. Richness becomes within. The thoughts that God place in our mind. We, have to do something about those thoughts. If we follow what God tells us too, we also will be wealthy. I guess you are wonder by now, who am I to give this advise. Well, I am one of those people to whom God has spoken and he has told me from time to time that I am Rich...Now, I have to become wealthy. To become wealthy, one must not forget the little people while still keeping a good sound mind on how to deal with them. Because of those little people you will become wealthy. I read many of these and I agree with a lot of what was written. Example: You pay taxes (read the book at the library). Spend less on everything, from automotive,housing,lights,gas,clothing,food (but don't forget your health during this one), medicine, exercise, beautification (cosmetics) and anything you may think of to keep that extra $$$in your pocket. Then invest a small portion of it wisely to help multiply at least three times of what you put in. At last, but not least, REFUND on anything that is feasible possible......The companies are only going to deduct it of their income tax anyway. Most importantly: Read,READ and REEEEEAD the blue book from the IRS that tell you What you can and cannot deduct....and then you'll see how the BIG PEOPLE BECAME WEALTHY.......Don't forget to follow through on what you read. Well, I've done my Godly duty for today. In the book of Matthew, Jesus says "Ask and it shall be given", "Seek and you shall find", "Knock and the door shall be open", "For whosoever ask, it shall be given", "For whosoever seek, it shall be found", for whosoever knock, the door shall be open until thee".
Now! When you become wealthy, please don't forget that God also says that the rich shall not inheriate heaven. Why!!!Because most of the wealthy stepped on those little people to become wealthy,,,so be very careful to conduct yourselves in a Godly manner when you deal with the "little people".....P.S. Thought for today. Did Donald state that he was giving the book proceeds to the "little people"....like Ex-President Jimmy Carter...
11-06-2006 @ 12:30PM
Trish Ferguson said...
My sixteen year old son told me tonight, "Why don't you just write a book full of basically nothing and sell it to people who want to make a lot of money. You can make money selling the same thing over and over and then they (the people buying the book) can do the same thing." He is very intelligent to "get it" at such a young age. I enjoyed the first couple of books from Robert Kiyosaki, but then they seemed to lead to "buy more" and not full of any useful information. I really think it's his books and games that made him a millionaire, not his real estate investing.