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Barista machines recalled for fire hazard, Starbucks stock drops

Posted Oct 17th 2006 11:50AM by Sarah Gilbert
Filed under: Bad news, Products and services, Starbucks (SBUX)

The top news for Starbucks Corporation (NASDAQ:SBUX) today? "Starbucks Recalls Barista Coffee Brewers." Immediately my brain lept to a strange but fascinating mental image, of Starbucks officials walking into stores worldwide and leading the black-aproned baristas back to green vans, loading them up and taking them home to Seattle.

But no. These are the "Barista Aroma" coffee brewing machines, 73,000 of the eight-cup stainless steel variety. Defective wiring can cause overheating, burns, and melting, and could potentially be a fire hazard, although no fires have been reported. It's a sad day for home coffee lovers, who raved about the machine on review sites.

SBUX shares were down 59 cents on the news, to $37.81, a drop of 1.54%.

Tags: barista, barista aroma, barista aroma recall, barista coffeemaker, barista recall, BaristaAroma, BaristaAromaRecall, BaristaCoffeemaker, BaristaRecall, coffee brewer, coffee maker, CoffeeBrewer, CoffeeMaker, recall, sbux, starbucks

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