Apple says that over 50% of new Mac purchases are by first time users

Posted Oct 19th 2006 7:21AM by Tobias Buckell
Filed under: Products and Services, Industry, Consumer Experience, Competitive Strategy, Apple Inc (AAPL)

Apple Computer, Inc (NASDAQ: AAPL) welcomed another strong quarter of bringing brand new Mac users into its fold. At its most recent quarterly earnings report Apple told analysts repeatedly that this quarters percentage of Macs sold to first time Mac owners or users was up over 50%, a figure that they found very exciting. At the last quarterly report Apple said that 'nearly 50%' of its users buying computers in the retail stores were new to the Mac. The signs that this percentage is holding, and even growing, is a very positive sign for Mac all around.

The company reminded analysts that it had over 1 million Bootcamp downloads, the software that allows users to dual-boot Windows on their Apple machines, and that it had plans to further integrate Bootcamp into their software. This is no doubt an important part of the reason many felt comfortable enough to make a switch to Mac.

Tobias Buckell is an author, freelancer, and professional blogger. He owns shares in Apple.

Tags: apple, apple bootcamp, apple retail, apple stores, AppleBootcamp, AppleRetail, AppleStores, new apple users, NewAppleUsers