In its most recent quarterly earnings report Apple Computer, Inc (NASDAQ: AAPL) indicated that it shipped 8,729,000 iPods this last quarter, some 35% more than in the same quarter last year. When asked, Apple indicated a large portion of the increase in iPod sales was due to the new iPod Nano that was recently rolled out. iPod demand accelerated and Apple said it was one of the reasons they exceeded quarterly expectations in iPod sales, iPod sales being a key component to Apple's strong performance since the iPod debuted.
This is a sharp contrast to the more frustrating initial launch of the iPod Nano, which though it did well, began with customer frustrations about easily scratch-able faces and screens. The new Nano seems to have hit the sweet spot for Apple and its customers.
Tobias Buckell is an author, freelancer, and professional blogger. He owns shares in Apple.
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