Apple's new iPod Shuffle will begin shipping at the end of the month, or 'within a couple weeks' according to the company at a recent quarterly earnings call. Apple Computer, Inc (NASDAQ: AAPL) announced the new version of its popular and affordable version of the iPod without a screen back in August. It's smaller than the regular shuffle, and it features a built in belt clip.Two months is a bit long to have to wait on a product you've heard announced, but Apple is hardly the first company that announces things slightly ahead of time, this is business as usual. With a low price and the built in clip, this version of the iPod should do well with fitness enthusiasts and help boost the next quarter's iPod sales, particularly as the holiday season approaches.
Tobias Buckell is an author, freelancer, and professional blogger. He owns shares in Apple.
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Reader Comments (Page 1 of 1)
10-19-2006 @ 4:15PM
Reflecture said...
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This product is going to be a tremendous hit. One gig is all 70% of the people need right now. Forget kids, Grandpas and Grandmas will be getting this for Christmas.
If you don't have an iPod - someone in your family will feel sorry for you and buy you one - most likely this one.
And even at US$79.95, the high margins and low repair rate guarantees Apple a good profit - with ITMS sales a bonus.
John
Reflecture of Hong Kong
10-20-2006 @ 4:05AM
menneke said...
I was at Dixons in Maastricht, The Netherlands, about two weeks ago, and they had them on sale already. Fortunately they also still had a few of the old model, which I picked up at a discount (love that USB port) :-)