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Tonight on MAD MONEY, Cramer was oh-so-ready for happy hour. When he's drinking, it's cheap Scotch. When he's picking stocks, he's influenced more by the liquor store's top shelf. Cramer said he likes Diageo plc (ADR) (NYSE:DEO), because it controls 60% of the world's top liquor brands. The company has great segments, brands, and BRIC. He said Diageo can charge a premium thanks to the superior branding of its blends. He mentioned that the company's Johnny Walker Blue is just a slightly better blend than the other Johnny Walker premium pours, not quite as good as single malt scotch. The company's BRIC (Brazil, Russia, India, and China) efforts are really paying off. Diageo (DEO) closed up 0.4% at $72.50 and traded up another 0.55% to $72.90 after he commented on this in after-hours. He thinks this is a must-own stock.
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Reader Comments (Page 1 of 1)
10-21-2006 @ 11:35AM
Gary E. Sattler said...
Does Ted Kennedy still make .70 cents on every bottle of scotch imported into the United States?
10-22-2006 @ 10:51PM
Michael Schneider said...
Lenny Dykstra on Bulls & Bears show Saturday also recommended Diageo among other stocks (we post synopses in the Weekend Stock Review at Barrelomoney.com of all Fox Business block shows. A former all star baseball player immortalized in the book Moneyball, Dykstra writes for TheStreet.com where he and Cramer seem to be conducting their research into Diageo's brands.