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Google's target price climbing up

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Google, Inc. (NASDAQ: GOOG) is all the talk of the financial community. Everyone was impressed and the calls were endless. It seemed worthwhile to update a consensus target price after the spectacular report that has almost everyone cheering the stock.

Out of the 10 reports I picked through, almost all were positive. From these ten reports, the new consensus price target on Google shares is now $552. The Street's target will actually be a little different than that. In fact, the actual Street consensus target price may be a bit lower because many analysts will not officially change the price target, while others yet do not have formal price targets. As you can see from the firm names below, these aren't just the boutique calls.

  • Jim Cramer on MAD MONEY was the first pundit to come out in favor of the stock; he even had "GOOG" written in a black marker across his forehead. Cramer's math for the new price target is simple: $14.00 in 2007 earnings and a 40 P/E multiple. This takes him from his $500 target up to $560.
  • Citigroup put its target at $600.
  • Goldman Sachs raised its target from $525 to $595.
  • Jefferies raised its target to $520.
  • Merrill Lynch now has a $530 target.
  • Oppenheimer has a $540 target.
  • Pacific Crest maintained its $500 target.
  • Piper Jaffray maintained an Outperform and $600 target.
  • RBC Capital maintained its outperform rating, but lifted the target to $525.
  • ThinkEquity has a $550 target.
  • Soleil was one of the few who didn't have the pom-poms out, because they noted the stock is priced to perfection and maintained a Hold rating.

I'm asking how much better-than-expectations the company would have to post earnings. As it is, everyone was so positive on GOOG ahead of the results. But GOOG did what it needed to and then some.

As a reminder ,today is options expiration. There were 73,000 of the closest call options and 100,000 of the remaining active put contracts that were still in the October open interest today (as of yesterday's close). In truth, many or most may pair off and most will just expire worthless; so it doesn't mean that you will get 17 million shares whipping around from options alone.

It should also be noted that most of the open-ended mutual funds have an October year-end, and many traders are betting that there will be continued fund buying with the company being a MUST OWN. There are still funds that didn't own Google stock and many will want to show it on the books for the annual report.

Google is up some 7% today to around $456. Its year high is $475.11.

Jon Ogg is a partner in 24/7 Wall St., LLC; he does not own securities in the companies he covers.

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Last updated: November 14, 2009: 01:34 PM

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