Observing the world of mobile phones, Jim Cramer said that handsets have been one of the greatest growth drivers around and best money-makers. He thinks the uncertainty presented by international governments just helps cell phone makers. The company that can produce the cheapest, he says, and deliver that into the third world will be the winner. He thinks that Nokia Corporation (ADR) (NYSE:NOK) can do this, and he thinks that NOK is the one to buy. He likes NOK for this reason more than he likes Telefonaktiebolaget LM Ericsson (NASDAQ:ERIC) or Motorola, Inc. (NYSE:MOT).
Cramer said they are the lowest-cost provider and they might be selling them at subsidy levels, but he thinks they are establishing brand loyalty in those markets. He thinks Nokia will have the biggest footprint out of the cellphone makers, and as their middle classes grow so will Nokia.
Do those in international markets have brand loyalty? If they go cheap now and that gets established as "the cheap intro brand" then won't the upwardly mobile go look for sa step-up? He might be right here, and he might not. The stock may even go up from here, but I would be willing to bet that it is for different reasons. We'll see.
Cramer chats up Nokia: 'best' cell phones
Posted Oct 24th 2006 6:45PM by Jon Ogg
Filed under: After the bell, Analyst reports, Nokia Corp. (NOK)
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