AOL Video has added Viacom's Paramount Pictures to its growing list of content that is downloadable at AOL Video. Full-length movies and TV shows from Viacom's network and from the studios of Paramount Pictures will start emerging from the AOL Video site soon.
I see this as a very nice addition to a growing online video outlet that AOL, a division of Timer Warner, Inc. (NYSE: TWX) needs to keep visible in the face of competition from Google, Inc.'s (NASDAQ:GOOG), YouTube, Apple Computer's (NASDAQ:AAPL) iTunes and possibly Microsoft Corp.'s (NASDAQ:MSFT) Zune store soon -- and that's just the start.
AOL Video, which debuted to the world in August, includes content from Twentieth Century Fox Film, Sony Pictures, Universal Studios and Warner Bros. Studios -- and now, Paramount Pictures.
AOL Video users can download and watch video content that ranges in price from $10 to $20, and AOL Video customers also have the option of streaming free video directly from the site in addition to downloading "to-own" video content that becomes the property of the customer once paid for and downloaded.
AOL Video adds Paramount Pictures
Posted Oct 25th 2006 3:54PM by Brian White
Filed under: Products and services, Consumer experience, Competitive strategy, Time Warner (TWX), Marketing and advertising
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Reader Comments (Page 1 of 1)
10-26-2006 @ 4:02AM
Gary E. Sattler said...
What a breath of fresh air is this way AOL is handling video. Making front end agreements with content rights holders is, well, agreeable. A few other corporations out there could stand to take a lesson here. Contracting for rights before releasing content must make for some peaceful nights sleep by executives in charge at AOL.
It sure beats opening a venue for pirates to exploit!