Yahoo! wants to help you organize web bookmarks

Yahoo!, Inc. (NASDAQ:YHOO) has launched an effort to help its customers organize their web bookmarks, which are easily and rapidly becoming the "stuffed closet" of the digital age. If you're like me, just managing bookmarks and keeping folders organized for your most commonly visited websites is a real chore. What if you access the web from multiple locations like home, work, school and library? How do you keep your bookmarks with you at all times?

Yahoo!, Google, Inc. (NASDAQ:GOOG) and many others have provided free web bookmarking services for years. But Yahoo! also sees the consumer need for a simplified way to store and access web bookmarks -- with a single click. Yahoo! has introduced a new toolbar that gives customers one-click access to web bookmarks.

Yahoo!'s attempt here is part of a carefully-orchestrated plan to convince millions more of its customers to share what they learn on the web -- using bookmark tools -- with friends or colleagues. Sounds like a business model for del.icio.us, the social bookmarking company recently bought by Yahoo!. This may be, in fact, the stretching out of del.icio.us to Yahoo!'s billion-customer base on a more broad level -- and it may keep Yahoo! customers more "sticky" to the Yahoo! network.