Warner Bros. looks for a strong finish


With only two months left in a rough year, Warner Bros. may have caught some good fortune with "The Departed," Martin Scorsese's bloody film about the mob in Boston. The film has brought in $91.1 million in the U.S., and is likely to do well overseas and when it is released on DVD later. Critics loved the film.

It has been a comparatively long time since Warner's last big successes like "Harry Potter" and "The Matrix." Both movies came out with sequels as well, giving them "legs," as they say in L.A.. It's true that "Superman Returns" has brought in almost $200 million this year, but it was also very expensive to make, weighing in at $270 million.

Warner Bros. may be coming to the conclusion that smaller is better. Pictures like "Superman Returns" and "Poseidon" are so costly that getting a decent return may be nearly impossible.

If Warner stays away from very expensive films and has a few modest successes over the next couple of quarters, the management at the studio may avoid being the departed themselves.

Douglas McIntyre is a partner at 24/7 Wall St.

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