Chicago to LA Times: drop dead


la timesI just heard that Dean Baquet, the editor of the Los Angeles Times, has been pushed out by his Chicago-based overlords because he refused to oversee any more staff cuts.

Well, all of us members of the Fourth Estate, past and present, saw this coming. It's just another ill tiding for the newspaper industry.

The Tribune Company (NYSE:TRB), owners of the Chicago Tribune (and lots of other media outlets), own the Los Angeles Times. It's been relentless in its pursuit of profits, slashing staff and other resources. It's slowly starving its brand by trying to wring every last penny of profit out of its business. And when was the newspaper business ever a money-making operation?

Yes, the newspaper industry is dying. Yes, more people get their news now from the Internet or TV. Yes, advertising revenue has tanked, again thanks to the Internet. I'll even hazard to say there won't be newspapers as we know them in 20 years time. But it ain't dead yet. There are still millions of people who get a newspaper every day, for whatever reason. And those people want a good product. The Los Angeles Times was a good product. A great brand.

I'm a second generation Los Angeleno. My parents got both the Times and the long-gone but oft-lamented Herald Examiner. I continue to get the Times even though I spend most of my time behind a computer screen. Why? I like something to read with my coffee. I love the feel of it; the in-depth reporting from far-flung places; the letters to the editor; the Food Section.

My daughter, 10, reads the Kids' Corner section every single morning as she eats her cereal. She looks forward to it. This is a girl who will be getting her news via iPod when she's 17.

But I dunno, guys. With Dean Baquet forced out, I don't know if I can support the paper with my subscription fees anymore. After all, I can read the whole thing for free online. At the end of the day, I see you're more concerned about your shareholders than your customers. That's a problem.

The last newspaper reader of her generation is about to get her subscription canceled. Good move, guys. Keep up the great work.

[Photo Lizbeth]

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