Zune's social network could mean iPod users switch in droves


Tobias Buckell recently wrote a piece pointing out that a recent ABI Research survey touted that some 58% of iPod users would consider a switch to a Microsoft Corporation (NASDAQ:MSFT) Zune within the next 12 months. One of obvious reasons for this is the larger screen, but Zune's social networking will also clearly send a message to Apple users. Zune's social networking will be based in Zune Marketplace, which is equivalent of iTunes and songs can also be shared via wireless technology on the Zune device.

Today, social networking is vital. Last week I was interviewed by the Globe and one of my key emphasis points was that whether it is blogs, Facebook or MySpace, people are starting to use technology to not only expose themselves, but also to share their views and opinions. I think Microsoft's understanding of this change, which is apparent in Zune, will give the company a differentiating edge.

By no means am I saying that Zune will take over the iPod, because it certainly won't, but it will definitely put forth another trendy alternative -- one that Apple in turn may mimic. Also don't forget about Microsoft's reported $100 million ad campaign for Zune, featuring the tag-line "welcome to the social," which I am sure will have a great impact!

(Listen up Apple, nobody thought the Republicans could be toppled either.)

Reader Comments (Page 1 of 1)

Symbol Lookup
IndexesChangePrice
DJIA-33.4512,598.55
NASDAQ-19.722,874.04
S&P 500-5.861,324.80

Last updated: May 16, 2012: 07:32 PM

Hot Stocks

General Electric

19.00+0.60(+3.26)

Alcoa

8.49-0.22(-2.53)

Apple Inc

546.075-7.095(-1.28)

Google Inc 'A'

628.93+17.82(+2.92)

Bank of America

7.11-0.19(-2.60)

Wal-Mart Stores

59.19-0.16(-0.27)

Exxon Mobil Corp

82.17+0.38(+0.46)

Ford

10.16+0.01(+0.10)

Citigroup

26.92-0.87(-3.13)

IBM

199.73+0.69(+0.35)

Yahoo

15.28-0.12(-0.78)

Starbucks

53.02-0.32(-0.60)

Microsoft

29.90-0.31(-1.03)

Home Depot

48.77+0.10(+0.21)

DailyFinance Headlines

Benzinga Headlines

TheFlyOnTheWall.com Headlines

BioHealth Investor Headlines

WalletPop Headlines

DailyFinance BlackBerry App

My Portfolios

Track your stocks here!

Find out why more people track their portfolios on AOL Money & Finance then anywhere else.

BloggingStocks Partners

More from AOL Money & Finance

BioHealth Investor Headlines

Page Loaded in 1337211166603 ms.