Wal-Mart bringing "Christmas" back


Retailers have struggled in recent years to appease all faiths and be completely neutral when Christmas-time -- oops, I mean "the holidays" -- comes around. In recent years, some retailers have even been boycotted because they would not use the term "Christmas" in any way, shape or form in advertising, marketing or promotional materials during the November and December shopping season. Instead, they use terms like "holiday" and "cheer" in place of Christmasy terms.

Well, strike one against trying to please everyone in the melting pot we call America. The world's largest retailer, Wal-Mart Stores, Inc. (NYSE:WMT), is returning the "Christmas" to Christmas this year. It will employ an "in your face" Christmas message after religious and other groups boycotted retailers last year for taking all Christmas words, phrases and other related material out of the holiday completely.

The word and theme of "Christmas" is picking up steam at other retailers too. Macy's -- the largest U.S. department store chain -- plans to have "Merry Christmas" signs in all departments this year in addition to window displays with Christmas themes and even an "Oh, Christmas Tree" theme at New York's Herald Square.

Will other retailers follow Wal-Mart's lead and re-embrace the theme of "Christmas" this year? On one hand, customers who are of other faiths may be offended, which was the initial cause of a generic holiday theme so many retailers have followed in recent years. On the other hand, a majority of customers spoke up and retailers listened. For better or worse, the majority -- or the mob -- rules in the marketplace.

Reader Comments (Page 19 of 19)

Symbol Lookup
IndexesChangePrice
DJIA-33.4512,598.55
NASDAQ-19.722,874.04
S&P 500-5.861,324.80

Last updated: May 16, 2012: 07:33 PM

Hot Stocks

General Electric

19.00+0.60(+3.26)

Alcoa

8.49-0.22(-2.53)

Apple Inc

546.075-7.095(-1.28)

Google Inc 'A'

628.93+17.82(+2.92)

Bank of America

7.11-0.19(-2.60)

Wal-Mart Stores

59.19-0.16(-0.27)

Exxon Mobil Corp

82.17+0.38(+0.46)

Ford

10.16+0.01(+0.10)

Citigroup

26.92-0.87(-3.13)

IBM

199.73+0.69(+0.35)

Yahoo

15.28-0.12(-0.78)

Starbucks

53.02-0.32(-0.60)

Microsoft

29.90-0.31(-1.03)

Home Depot

48.77+0.10(+0.21)

DailyFinance Headlines

Benzinga Headlines

TheFlyOnTheWall.com Headlines

BioHealth Investor Headlines

WalletPop Headlines

DailyFinance BlackBerry App

My Portfolios

Track your stocks here!

Find out why more people track their portfolios on AOL Money & Finance then anywhere else.

BloggingStocks Partners

More from AOL Money & Finance

BioHealth Investor Headlines

Page Loaded in 1337211183333 ms.