Late last week there was another partnership from AOL, a division of Time Warner, Inc. (NYSE: TWX). The company has partnered with Autobytel (NASDAQ: ABTL), where Autobytel will be the exclusive fulfillment channel on the AOL Autos area for new price quotes from local car dealers.

Autobytel will integrate its lead distribution technology with AOL's automotive channel to provide consumers with an AOL-branded price quote process. Autobytel already processes more than a quarter of a million leads per month, and now AOL is essentially getting the Autobytel network for its own brand.

AOL Autos car shoppers can research the make, model and trim options on new vehicles, read reviews written by leading auto industry critics, compare options from one model to another, read about new dealership incentives, and then submit a price quote request to the local dealer of their choice.

This is not going to instantly be a monster revenue deal, but it is yet one more positive step among many that add to a greater branded content reach under the AOL name without the hardships of trying to go it alone.

Autobytel's stock gained 1.5% on the news to close at $3.31 last Friday.