HiBidder.com for the seeker of goods


As a entry level investment, I like the potential I see in HiBidder.com. After my telephone interview with Rich Esbensen, HiBidder's owner, I came away with one thought emblazoned in my mind... "Mighty Nice".

Rich makes a strong impression as a man who knows business. He's experienced in direct sales and he knows his way around servers and hardware. Rich started up HiBidder with some good basic hardware and a solid business plan. Since January of 2006, his site has established itself mostly by word of mouth, and HiBidder has nearly 28,000 item listings to show for it. HiBidder's current active membership is building beyond 2400 and Rich states that they are currently enrolling new members at a rate of over 200 a month. Given the fact that most of these members are sellers who were displaced from another online auction site, I would expect that they're a group of seasoned veterans who know what customer service is all about.

HiBidder's fee structure is easy on the brain and very easy on the wallet. There are no membership or listing fees. You only pay for what you sell. It costs just .10 cents for selling an item with a value of up to $100. It costs .45 cents for sales valued between $100 and $500. You may sell items valued up to and beyond $10,000. The maximum fee you'll be charged at this time is a paltry $1.75. Rich's formula for keeping seller's costs so low is that all HiBidder's server space is owned by Rich himself. Rich also is fielding two other online sales venues, BidorSell.com and YourHighBid.com .

When asked about security measures, Rich made it clear that he pays special attention to that. Every new member is individually ID verified for a fee of $1.00. Anyone who declines the verification fee is still checked out but they don't get the benefit of having proof of verification disclosed to the community. Rich said that so far they've only had one unsavory business dealer whom they've had to put out.

HiBidder has eight volunteer community support staff members trained by site experience. Rich stated that he expects to have five full time employees around the end of the year. With an estimated page view load of 3 million from March through the end of this year, I think he'll need those added employees. I was curious if outside investment for some media advertising might speed HiBidder's growth... Rich made it clear that what his clients want, his clients get. I'm betting that would include a well funded media blitz. You may seek investment opportunities by starting here.

Disclosure: My wife, Anna Sattler does do business on HiBidder.com

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