In Fortune, Adam Lashinsky has a great piece on Web 2.0. Yes, he spent last week at the much-hyped Web 2.0 Summit. His basic conclusion? The definition of Web 2.0 is simple – it's Google.
That is, if a Web 2.0 company has a cool idea, Google, Inc. (NASDAQ:GOOG) will buy the company. One of the most recent examples is the purchase of JotSpot.
Actually, I was able to interview a variety of Web 2.0 companies on their perspectives on the conference. Take a look:
"It seemed more adult and professional this year. More like 2.1 than revolutionary..."
la la co-founder Bill Nguyen
"The energy and the people that we saw at Web 2.0 clearly demonstrate that the tides are changing in the software market towards web based, open computing models."
Zimbra co-founder and CEO Satish Dharmaraj
"The StumbleUpon delegation spent most of its time hanging out in a meeting room hosted by First Round Capital. The energy, the quality of the attendees, and the amount of quality discussions was impressive. I particularly noticed a good deal of discussion around the concept of applying social aspects to company and product initiatives."
StumbleUpon co-founder and Chief Architect Garrett Camp
"The most exciting thing about this year's conference has been the market traction. The industry has evolved from 'whether' Web 2.0 applications are working to 'how well' they are working."
Omniture CEO Josh James
"The temperature at the conference is over heated, but it's not all hot air. Real companies are seeing significant ROI by adopting Web 2.0 technologies."
SimpleFeed CEO Mark Carlson
Tom Taulli is the author of various books, including the Complete M&A Handbook and operates Investor Offering.com.
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