Buy.com adopting Google Checkout


Buy.com, the large online retailer that is seemingly in a constant fight with Amazon.com, Inc. (NASDAQ:AMZN) to sell just a little bit of everything under the sun, has been the most aggressive supporter I've seen yet for Google, Inc.'s (NASDAQ:GOOG) Google Checkout payment system. Evidence is to the right of these words -- Buy.com is offering $20 savings on a $50 purchase -- if you use Google Checkout to complete the purchase.

With many items at Buy.com shipping for free, this echoes the strategy Amazon.com has in place. Amazon.com ships everything for free if the combined price is over $25 (no including purchases from third-party stores).

I have to wonder who else may be supporting Google Checkout insofar as larger online retailers. The payment system, once you've read how it works, is actually quite nice, but it is no means a "first mover" in this space. That accolade belongs to eBay Inc.'s (NASDAQ:EBAY) PayPal division.

Although Google's clout may make Google Checkout survive and even become more popular, it will most likely be slow going in the short-term. If Google can convince more high-profile online websites to support and display its payment system, that day may come sooner rather than later.

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