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Wal-Mart website crashes today of all days?

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According to Loren Baker of Search Engine Journal, Wal-Mart Stores, Inc.'s (NYSE:WMT) website, Walmart.com, crashed earlier this morning. The site had a "scheduled-for-maintenance" page.

I agree with SEL and doubt Wal-Mart has really chosen today of all days for scheduled maintenance (especially since Wal-Mart advertised the site as well). Indeed, Wal-Mart may have substantially greater sales in its physical stores, but I don't think the retailer would willingly forgo the online portion of its retail business on one of the busiest shopping days of the year. Yes, despite Black Friday not being Cyber Monday, it still ranks among the top ten busiest online shopping days.

No, it seems more likely that Wal-Mart servers have crashed under the load, further proving that this is a busy day for online shopping, not just mall and stores raiding. Wal-Mart may have also underestimated its own advertising power, suggesting to shoppers to try Wal-Mart's website.

I've tried the Wal-Mart's site and it is now running, but SEL reports the site has been up and down all morning long. I trust/hope Wal-Mart will fix this soon, and if not, be better prepared for Monday or at least for next year. For now, this is a major glitch.

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Last updated: November 25, 2009: 11:37 PM

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