I am a 'Yoga Mama': We kick soccer moms' tushies

While we may love the commercials for organic Kellogg Company (NYSE:K)'s organic Rice Krispies, we aren't spending extra for the brand name. Nope, we figured out long ago that our kids were happy with another organic cereal sold under a generic brand. We sometimes check out the end-cap display of Johnson & Johnson's line of aromatic bubble baths and shampoos, but we're certainly not paying $4 a bottle when we get the all-purpose, ultra-gentle Castile soap for $2.49. We clean with vinegar and water, not ultra-expensive "natural" cleaners.

We have a tenuous relationship with The Walt Disney Company (NYSE:DIS). While we do let our children watch the movies, reluctantly, we're mightily peeved that all our kids' favorite characters' moms have been killed off. We skip past the first two scenes of Finding Nemo.

We like to buy things that are made by other moms. That are recycled, or reclaimed, or paid for with fair trade practices. We like to buy local, visit farmer's markets for our produce, or even own a share in a cooperative farm. We're thinking about the impacts of everything we do; that means we may not even use disposable diapers, and we certainly don't need a hugely plastic $99.99 Fisher Price Interactive Play Pyramid to have stimulating play time with our babies.

We're trying to reduce the use of our car, and many of us have given it up altogether. That means we splurge on Burley trailers and expensive tune-ups for our bikes, and we're always comparing baby carriers for our trips on mass transit. (The Ergo is currently the winner but some of us prefer our own handmade choices.) We've made a pact, no gifts at birthday parties, and we do book exchanges or handmade favors (superhero capes and stuffed swords) or crafts or trips to a climbing gym, instead. We recycle religiously and walk or run whenever possible.

Many of us are working moms, but we all have hobbies; we cook our kids' baby food, or make our kids' Halloween costumes, or knit our babies' first hats. We get angry when you stereotype our children's choices by gender (boys like play kitchens too, and our girls will always be signed up for sports), and when you overly package things. It makes us crazy when you try to deceive us, by calling something "natural" when it's really packed with high-fructose corn syrup and artificial coloring, or by selling us an "economy" size whose unit price is higher than the regular size.

We're loyal, but we're highly critical; we do read the Wall Street Journal and listen to NPR. We want our children to learn our values but we'll never force anything on them. We know what you're trying to do here, with this profile of us and all; so do it with care.