As mobile deals pile up, Yahoo! finds relief


With new research showing that Yahoo! has a lead in many key mobile device applications, the company is not resting to help its competitors like Google Inc. (NASDAQ:GOOG), Time Warner's (NYSE:TWX) AOL, and Microsoft Corp. (NASDAQ:MSFT) catch up.

After cutting a deal [subscription required] to put its e-mail and messaging software onto a number of Nokia Corp. (NYSE:NOK) phones, Yahoo! Inc. (NASDAQ:YHOO) has announced a joint venture [subscription required] with Europe cell service provider Vodafone. Under the terms of the agreement, Vodafone will target ads to specific customers based on their behavior. Yahoo!'s technology will be used in helping to identify characteristics like gender, demography and geographic location.

Yahoo! needs to demonstrate that it can come up with a new avenue for rapid revenue growth. Over the last two years, Yahoo!'s stock is off nearly 30% while Google's has risen well over 150%.

Yahoo!'s CEO, Terry Semel, recently said that the growth potential for Internet advertising is grossly underestimated. For his own sake, he should hope that his company's wireless initiatives prove that statement right.

Douglas A. McIntyre is a partner at 24/7 Wall St.

Symbol Lookup
IndexesChangePrice
DJIA-30.8215,276.35
NASDAQ-11.633,451.67
S&P 500-8.291,647.06

Last updated: May 23, 2013: 02:02 PM

Hot Stocks

General Electric

23.565-0.295(-1.24)

Alcoa

8.515-0.175(-2.01)

Apple Inc

441.13-0.224(-0.05)

Google Inc 'A'

881.86-7.56(-0.85)

Bank of America

13.245-0.065(-0.49)

Wal-Mart Stores

76.47-0.56(-0.73)

Exxon Mobil Corp

91.79-0.40(-0.43)

Ford

14.78-0.19(-1.27)

Citigroup

50.40-0.60(-1.18)

IBM

207.29+0.30(+0.14)

Yahoo

25.90-0.64(-2.41)

Starbucks

63.20-0.95(-1.48)

Microsoft

34.23-0.38(-1.10)

Home Depot

78.80-0.89(-1.12)

DailyFinance Headlines

Benzinga Headlines

TheFlyOnTheWall.com Headlines

BioHealth Investor Headlines

WalletPop Headlines

DailyFinance BlackBerry App

My Portfolios

Track your stocks here!

Find out why more people track their portfolios on AOL Money & Finance then anywhere else.

BloggingStocks Partners

More from AOL Money & Finance

BioHealth Investor Headlines

Page Loaded in 1369332153418 ms.