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Woman sues Kraft over 'fake' Avocado dip

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I love these kinds of lawsuits -- ones where the dunderhead corporate marketing machine fails to be specific about what is actually in an edible product.

This time around, a Los Angeles woman has sued the Kraft, a division of Altria Group, Inc. (NYSE:MO), claiming that the nation's largest processed food company can't tell the difference between real avocado and colored hydrogenated vegetable oil. I've noticed on many foods (which I don't eat) that colorings, flavorings and cheap filler ingredients are the norm these days.

Altria Group is in the midst of some possible restructuring under the burden of many lawsuits, so this one single lawsuit probably does not carry much weight. In this case, though, Kraft faces a legal situation hinging on the tight court cases involving consumer fraud.

Gallo & Associates -- a Los Angeles law firm claiming significant experience prosecuting consumer fraud -- filed a suit in California Superior Court on this week on behalf of the female plaintiff that alleges Kraft has the temerity to call a product containing a mishmash of partially hydrogenated vegetable oils, whey, water and corn syrup "guacamole".

As far as I know, mashing avocados is how guacamole is made -- not with cheap, processed ingredients. According to reports, avocado represents less than 2% of the dip's contents. Kraft did respond by saying that it will re-label the product as "guacamole-flavored." Awesome job, folks.

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Last updated: November 22, 2009: 04:25 AM

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