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A simple way to save money and get ahead: Buy less stuff

I love personal finance books. The inspirational stories, the triumphs over debt, the famous guy who stopped buying lattes and suddenly had a million dollars in his bank account a few months later. (Well, not really. I think it took 30 years or so for him to rack up a few hundred thousand, but that's almost besides the point).

The only problem with personal finance books is that you don't need to read a whole book to get the gist of the ideas presented. In fact, a recent SmartMoney feature sums up how to save some money and get ahead in five straightforward, very practical points. (See, "Top 5ive Ways To Get Ahead"). The tips include how to get higher interest on your savings, pay lower interest on your debt, save more money on income taxes and get a raise.

But take a step back and I can sum up the key to financial security even more concisely: Stop buying so much stuff. The truth is, for most people, it's a lot easier to spend less money than it is to make more money. And every dollar you don't spend today helps keep you out of debt, save more and can even be turned into investment income one day.

So before you get carried away by the thrill of a new purchase, ask yourself: Do you really need a new car, or a bigger house or a flat-screen TV (definitely I would say no to the latter)?

Don't pat yourself on the back for finding a bargain, congratulate yourself for foregoing the purchase in the first place. Many times I've heard a friend boast that she bought a cute new blouse at Target Corporation (NYSE:TGT) for only $17. Next time, don't buy a new blouse at all, I say.

And, since I'm really on my soap box now, think about this, please: Do your kids need all those presents that will break or be discarded in a few months time? If you want to splurge on some nice gifts, choose ones that not only will last, but may actually increase in value over time. (For more on this, see my post, "Gifts that keep on giving: These 10 Will Appreciate in Value.")

Stop making a trip to The Home Depot, Inc. (NYSE:HD) or Wal-Mart Stores, Inc. (NYSE:WMT) part of your weekend routine. Don't even look at the sales circulars in the newspaper. Throw out your catalogs without opening them. Stop browsing Amazon.com, Inc. (NASDAQ:AMZN) at work.

You can boil all this advice down even further: Stop shopping so much. Make do with your old stuff, fix items that are broken, borrow from a neighbor or family member when you need some sort of specialty item.

Does that last point sound crass? I'm not talking about trying to get a regular loaner of a lawnmower or gas grill. But if you are planning a long road trip, don't go out and buy a portable DVD player, see if a friend has one you can borrow. (In my experience these things are real dust-gatherers after purchase). Same goes with digital video cameras -- want to tape your daughter's school play? Borrow a camcorder, don't buy one.

Of course, it's fun to buy new stuff. And certain purchases really can improve one's quality of life. It's just hard to know which ones really matter until you've gotten the item home and tried it out for a while. (I was recently surprised how happy a new lamp made me, for example). Still, I think it's a worthy goal: Buy less stuff, save more money, enjoy more financial security.

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Last updated: October 07, 2008: 11:39 PM

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