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The American Trade Deficit: Bigger is better for us.

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Okay, so my title is a bit misleading. No, I don't mean a bigger trade deficit is a good thing. What I'm getting at here is that bigger thinking could help lead us down a better road. Beginning with the introduction of transistors in 1947 and then progressing from transistors to integrated circuits and on through to today's computer chips, the trend in electronics manufacturing has been to make things smaller and smaller. While this shrinking of electronics has been an overall good thing, the concept has crept into nearly every class of consumer merchandise. This has made the manufacturing, shipping and importation of foreign manufactured items that much more lucrative.

In the 1970's we were faced with much screaming and yelling about how crude oil was going to run out in 20 years. There was a world wide mad dash to do something to prevent that from happening. The mantra for auto makers became "if it's not a compact car it'll be a subcompact car." People didn't like those cars much but they were sold to us as fun and practical. At .95 cents a gallon for gas, people were eager to use less oil in order to help save the world. Chromium steel was replaced with ugly black and gray plastic. Roofs were lowered to eliminate glass. Tires had their sidewall area reduced and tire widths began to narrow. Japan began to salivate as the proposition of exporting cars to America became lighter, leaner and cheaper. .

(photo courtesy of: www.njscuba.net/ )

(continued)

Similar things happened in electronics and other consumer goods. Televisions, telephones and stereo components became lighter, more energy efficient and cooler running. The downside was that wood and metal appointments were replaced with plastic and plastic and plastic... Words like "modern," "clean lines" and "European design" were insidiously injected into the advertising jargon. The media attempted to dupe us into believing that plastics equated with social and environmental responsibility. Much to our shame, we bought into most of the lies. Japan, Taiwan and Europe just kept shipping the stuff while the American steel industry slowly rolled over to die, taking massive sections of our manufacturing base with it. In the meantime, every chemical, volitile compound and hazardous material that the EPA and environmental socialists could drive out of our country simply moved to be used in other countries. Rather than moving their efforts to protect other human beings from poisoning, the militant environmentalists took to lashing themselves to trees instead. You see, they don't care nearly as much about your world as they care just about themselves.

Minimalist stylists attacked the home furnishings industries. Again, steel and wood were replaced with plastics. Furniture lost its corners, with much of it becoming just blobs of frameless cushions. Trendy was the watch word of the day and craftsmanship was a concept becoming reserved for little old men in foreign countries making fine wines and clocks. By the 90's, cars no longer had frames and televisions were no longer consoles. Homes were covered in vinyl rather than wood. A telephone could fit in any pocket. As products became lighter and easier to produce, the Asian fleet of cargo ships slowly grew larger. Japan built manufacturing ships and began to produce cold rolled steel just out side of American controlled waters. Through all of this the unions were crying "buy American" while the Teamsters slowly began networking the globe. I'm sure that was just because they were concerned about the workers' welfare and not because they wanted places to draw dues from in case their American interests went belly up. Perhaps they saw their own writing on the wall.

What this whole little story comes down to for me is this: If you really want to have a positive affect on America's trade deficit and help to bring it down, then pay some attention to what you're buying and up-size your aspirations a bit. Buy a car that's a little larger than you planned. Buy a bigger television. Buy a telephone that will sit on a table in addition to the one in your pocket. Buy a picture frame or a lamp which is wood or metal instead of all plastic. When you buy items which have more weight, substance and volume you are sending a direct message to manufacturers that bigger is better. To us, bigger means fewer items that the competition can load onto a cargo ship. As a simple defensive move to help support and protect your American economy, profits and jobs, bigger is still better and it always will be.

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Last updated: November 25, 2009: 02:02 PM

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