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Tonight on CNBC's MAD MONEY, host Jim Cramer noted that Under Armour (UARM) is waging a war against Nike, Inc. (NYSE: NKE), and against the Adidas-Reebok brand. Cramer said he is no longer vacillating and rates the stock a Buy.
He even said it is a Buy to the ninth power. This isn't just because people are wearing. Nike is trying to keep UARM down, but UARM is winning in little niche area like baseball cleats. This niche expansion is something Cramer is only starting to understand now and the company is doing well. This is even going to replace the under clothing for skiing and hunting. He thinks it has smart management that is looking for holes to fill.
UARM rose 0.75% to $46.73 in regular trading, but went up another 3% to $48.18 in after-hours on Cramer's tout.
Cramer calls UARM a Buy to the ninth power
Posted Dec 4th 2006 11:30PM by Jon Ogg
Filed under: After the Bell, Analyst Reports, NIKE, Inc'B' (NKE), Under Armour'A' (UA)
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