Animated movies are always tricky for a movie studio. They may have all of the high costs associated with action and sci-fi films because of extra labor required and they can prove difficult to forecast. However, Time Warner Inc. (NYSE: TWX) has scored a major win with its "Happy Feet" animated penguin movie.
If you had told me that it would beat out a "new" James Bond movie on opening weekend and that it would have been this successful, I would have said your crystal ball needs fixing. The movie was expected to be a success, but this level of success has been quite surprising.
Analysts and critics of Time Warner were pointing out just three and four weeks ago that the company did not have any major hits from its movie studios. Yet Happy Feet has now rung up $121 million in domestic box office sales. This weekend it rang up another $17 million in ticket sales, beating Bond's $15.1 million sales again.
Jeff Goldstein, general sales manager for Warner Bros. put a $185 million or more target on the sales according to the Associated Press. But with another four to six weeks of theater shelf life, Happy Feet could do far more than that.
So much for critics saying that Time Warner didn't have any mega hits in its pipeline.











Reader Comments (Page 1 of 1)
12-04-2006 @ 12:37PM
TimALoftis said...
I may not go out and watch it at the theater, but I will definitely buy the DVD when it comes out.
12-04-2006 @ 1:29PM
major095 said...
several movies out that are better, like flushed away. alot of these movies try to entertain adults and children alike. if they can't do it right, then just stick to the kids. I thought the music was inapporpriate in many instances for a kid movie. they weren't love songs, but lust songs. "I need your body girl!", one pinguin sings to another. regret having taken my children to see it and it defintely won't be in the dvd collection.
12-19-2006 @ 5:39PM
Elizabeth Lea said...
Add to this Warner's surprise success with The Departed and a promising couple of upcoming films in Blood Diamond and We are Marshall and suddenly maybe the studio will break free from its summer slump?
12-06-2006 @ 2:31AM
Gary Bourgeault (bizofshowbiz.com) said...
Part of the success of the movie has been the lack of competition in the family movie-going space. While the show would have still been a success, I don't think it would have come anywhere near where it has if not for the lack of competition.