I may have mentioned a time or two that I avoid products with high fructose corn syrup. In fact, I avoid nearly all sodas because of that (in my opionion) toxic, terrible-tasting and generally unhealthy ingredient. While some scientists hem and haw, I subscribe to the theory that high fructose corn syrup is one of the major causes of obesity and the increase in diabetes in our country.So. I don't drink it, even though I'd love to be a regular quaffer of Jones Soda Co. (NASDAQ:JSDA)'s quirky flavors. I reviewed the company's "Love Potion #6" Valentine's Day beverage back in February and thought the taste was lovely, but the presence of high fructose corn syrup ruined the experience for me.
Today Jones announced they'll be switching to cane syrup in favor of the processed HFCS. And I'd just like to say that I'm really, really happy. CEO Peter van Stolk says this "truly differentiates Jones and provides the consumer with a healthier alternative" -- I couldn't agree more. Finally I have a widely available (Jones Soda is sold in Target Corporation (NYSE:TGT) stores, among others), interestingly-flavored soda that doesn't cause me major health concerns. I'll happily let my children drink Jones (in moderation, naturally) even though sweetened sodas are strictly forbidden in my household.
Now, if I can only pick a favorite flavor...
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Reader Comments (Page 1 of 1)
12-05-2006 @ 3:53PM
Mr. noitall said...
Sarah, maybe you should check with a nutritionist, or a medical professional before you promote cane syrup as being healthier than high fructose corn syrup. I'm no expert on the subject, but I am a type 2 diabetic and not on any medication, I control my condition by watching my diet. I really don't think the human pancreas can distinguish between corn syrup & cane syrup. I suspect that neither one is healthy. I have to avoid both, but I would suggest that non-diabetics avoid both also.
12-18-2006 @ 9:08AM
Todd said...
If a company wanted to make a soda without the negative effects of sugar, they would do what many countries do and use natural stevia for a good tasting sweetener. However, due to the politics of the FDA and various political lobbies stevia can only be sold as a nutritional supplement, not as a sweetener or used as a sweetener in commercial foodstuffs.