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I'm a big fan of wikis. I often visit Wikipedia.org. I also use a cool wiki service called Near-Time, which lets you make your own wiki.
Well, now we learn that Amazon.com likes wikis, too. The company recently invested in a wiki start-up, Wikia. How much? That was not disclosed.
It looks like a part of the proceeds will go to acquisitions. For example, Wikia recently purchased ArmchairGM, so as to expand into fan sites.
Interestingly, the founder of Wikia, Jimmy Wales, is also the founder of Wikipedia. So he certainly understands how to create big audiences.
The big question is whether there really a major business here. It's too early to tell. However, it's a good bet we'll start seeing wikis on Amazon.com.
Tom Taulli is the author of various books, including the Complete M&A Handbook and operates DealProfiles.com.
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