This post is written as part of AOL Money & Finance's Best & Worst of 2006. Vote for meal prep companies as the up and comer of 2006, or check out the other nominees in the category.
The concept is this: You pay some amount that might seem reasonable, or outrageous, depending on your budget, but is typically quite a bit less than if you were eating out, although little more than if you were just grocery shopping on your own. Say, $200 for two weeks' worth of dinners for a family of four. You show up at a franchise, where there are lots of cutting boards and ingredients, you chop and sprinkle and stir and Ziploc, and at the end of the night you have a few grocery bags full of meals you can pull out of the freezer, stick into the oven, and -- bingo! -- you don't have to cook dinner for two weeks.
It's a good idea. It's one of those ideas that has thousands of entrepreneurial types around the country scratching their heads and saying, "why didn't I think of that?" And most of them decide that it doesn't matter who thought of it, they'll do it, too. They set up an account with SYSCO Corporation (NYSE:SYY), they get their license from the appropriate health board, buy a bunch of measuring cups and a few cookbooks, and before you know it: Gourmet Your Way. Or Simply Homemade. Or Chef Dane's. Or (my personal favorite name) Mom's Meals for a Month. Pretty much got your concept, your target market statement, and your name all wrapped up into one! Presto-businesso.
According to the Easy Meal Prep Association, these businesses are such a good idea, and so easy to create that there are 1,079 outlets run by 351 companies as of mid-November.
I'll admit it: when my mama friends started gushing about how great they were, and I started reading some of the criticisms of the larger companies from my more gourmet blogging buddies (which are, basically, they use inferior ingredients like dried herbs instead of fresh, pre-packaged sauces, and canned soups instead of the classic simple white sauce every chef learns in their first day of culinary school), I had thoughts of starting my own meal prep franchise. All of the good names are already taken, though!


Reader Comments (Page 1 of 1)
12-21-2006 @ 12:58AM
digger said...
this is perfect for someone who dosen't want to buy all the kitcen gadgets that are required for all the really good recipies
12-21-2006 @ 5:22PM
Angela Lewis said...
We have been doing these kinds of meals since July and are so thrilled that I go to 2 different places each month. I never have to plan a menu, shop for loads of groceries or clean up huge messes. I am sure that once my children are a bit bigger I will have to go back to cooking the old way, since most dishes only serve 6, and we are a family of 5. But for now, what a God-send!! At $200 for 12 meals, I am saving money too.
12-21-2006 @ 9:16PM
James said...
I run a Chef Dane's and I just wanted you to know that we only use fresh ingredients and we make all of our sauces from scratch. We also use hormone and antibiotic free chicken from Bell and Evans. All of our food is homemade!!! We have a full kitchen that we cook all of our sauces and blanch and saute our veggies. Thank you, James