Best & Worst: Make-and-freeze dinner businesses sweep the suburbs


This post is written as part of AOL Money & Finance's Best & Worst of 2006. Vote for meal prep companies as the up and comer of 2006, or check out the other nominees in the category.

Dream Dinners. Super Suppers. My Girlfriend's Kitchen. Supper Thyme USA. Chop Shop Kitchens. What's for Dinner. Dinner by Design. The list goes on. If you've got families in your city, town or burg, it seems, you've got meal preparation franchises.

The concept is this: You pay some amount that might seem reasonable, or outrageous, depending on your budget, but is typically quite a bit less than if you were eating out, although little more than if you were just grocery shopping on your own. Say, $200 for two weeks' worth of dinners for a family of four. You show up at a franchise, where there are lots of cutting boards and ingredients, you chop and sprinkle and stir and Ziploc, and at the end of the night you have a few grocery bags full of meals you can pull out of the freezer, stick into the oven, and -- bingo! -- you don't have to cook dinner for two weeks.

It's a good idea. It's one of those ideas that has thousands of entrepreneurial types around the country scratching their heads and saying, "why didn't I think of that?" And most of them decide that it doesn't matter who thought of it, they'll do it, too. They set up an account with SYSCO Corporation (NYSE:SYY), they get their license from the appropriate health board, buy a bunch of measuring cups and a few cookbooks, and before you know it: Gourmet Your Way. Or Simply Homemade. Or Chef Dane's. Or (my personal favorite name) Mom's Meals for a Month. Pretty much got your concept, your target market statement, and your name all wrapped up into one! Presto-businesso.

According to the Easy Meal Prep Association, these businesses are such a good idea, and so easy to create that there are 1,079 outlets run by 351 companies as of mid-November.

I'll admit it: when my mama friends started gushing about how great they were, and I started reading some of the criticisms of the larger companies from my more gourmet blogging buddies (which are, basically, they use inferior ingredients like dried herbs instead of fresh, pre-packaged sauces, and canned soups instead of the classic simple white sauce every chef learns in their first day of culinary school), I had thoughts of starting my own meal prep franchise. All of the good names are already taken, though!

Reader Comments (Page 1 of 1)

Symbol Lookup
IndexesChangePrice
DJIA-135.4712,754.99
NASDAQ-23.832,903.40
S&P 500-12.291,339.66

Last updated: February 10, 2012: 02:10 PM

Hot Stocks

General Electric

18.82-0.31(-1.62)

Alcoa

10.27-0.37(-3.48)

Apple Inc

493.33+0.16(+0.03)

Google Inc 'A'

605.29-6.17(-1.01)

Bank of America

8.065-0.115(-1.41)

Wal-Mart Stores

61.52-0.44(-0.71)

Exxon Mobil Corp

83.48-1.40(-1.65)

Ford

12.40-0.29(-2.29)

Citigroup

32.87-0.79(-2.35)

IBM

191.81-1.32(-0.68)

Yahoo

16.20+0.20(+1.25)

Starbucks

48.65-0.55(-1.12)

Microsoft

30.54-0.23(-0.75)

Home Depot

45.05-0.22(-0.49)

DailyFinance Headlines

Benzinga Headlines

TheFlyOnTheWall.com Headlines

BioHealth Investor Headlines

WalletPop Headlines

DailyFinance BlackBerry App

My Portfolios

Track your stocks here!

Find out why more people track their portfolios on AOL Money & Finance then anywhere else.

BloggingStocks Partners

More from AOL Money & Finance

BioHealth Investor Headlines

Page Loaded in 1328901055548 ms.