The Gap, Inc. same-store sales plunge in November

The Gap Inc. (NYSE:GPS) said net sales of $1.40 billion in November was a 2% decrease from the year-ago November sales month. With holiday shopping already at full-throttle by November, this strikes me as odd. The Gap also reported an 8% decrease in same-store sales this November, compared with half the amount, or 4% reported for the same period last year.

I was traveling at the end of November and saw a Gap store brimming with sales, long lines and stressed clerks, so at least one store in the Midwest seemed to be doing well. I think Gap's Old Navy division was doing more business, but the combined results still pour into a single company balance sheet.

With clothing retailers Kohl's and J.C.Penneys showing results that pumped up same-store sales results for November, I guess Gap's clothing-only business didn't fare as well as the department store approach.

When these numbers were released, Sabrina Simmons, senior vice president of corporate finance at The Gap Inc. said, "Overall, November was a challenging month as negative traffic trends persisted .. promotional and markdown activities at Gap and Old Navy drove total company merchandise margins below last year, and we expect pressure on merchandise margins to continue into December."