On tonight's MAD MONEY show on CNBC Jim Cramer was comparing new, and old, media stocks. While his first pick was Daktronics, Inc. (NASDAQ:DAKT), with its focus on digital advertising, his second pick was decidedly old media. Cramer mentioned that the companies buying the billboards are a good "play." In that market, Cramer thinks Lamar Advertising Company (NASDAQ:LAMR) is a winner. Could it be? Yep, the "A" word... he thinks it could even be an acquisition target. There is a new rating system for outdoor advertising, and the company doesn't even have 1% of its billboards as digital.LAMR is up almost 2% in after-hours trading at $64.43. It closed up 0.5% at $63.30 in regular trading and has a $44.99 to $63.36 trading range over the last 52-weeks. So it is at a new high and the only time it was ever this high was back at the 1999-2000 turn when the ad economy was on fire. It has a $6.4 billion market cap and he thinks a management buyout or private equity offer could provide a floor for the stock.
He thinks this is more acquirable than Clear Channel Outdoor Holdings, Inc. (NYSE:CCO).
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