A Spanish television talk-show host -- Cristina Saralegui -- has been installing herself as a home design guru on television, and has fashioned a piece of her image to that highly-lucrative market, since women control most of those dollars. And those dollars turn into high-margin purchases for retailers such as Kohl's (NYSE:KSS), which has just signed a deal to use Saralegui's name on a home goods line for itself.Kohl's will be launching the Casa Cristina collection in December, starting with bedding and bath items that will be sold in many (but not all) stores and also at the Kohl's website. Kohl's reports that the line will include table linens by next spring, and will soon offer decorative pillows, rugs, and other items.
In a rather obvious statement, I think, Kohl's has said that the new line will be described in advertising as having Hispanic and Mediterranean influences. That's a popular design theme these days, and I applaud Kohl's for the foresight in making a move here.
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