Data from market research firm Forrester, shows that iTunes revenue dropped 65% in the first half of 2006. Monthly iTune transactions dropped 58% and the average size per purchase was down 17%.
Forrester also pointed out that a purchase of two songs probably has little margin when the $1.98 fee is cut by credit card and other transaction cost.
The data undermines the impression that iTunes continues to gain momentum after selling 1.5 billion music tracks over the life of the online store.
It also raises the question of how much current content comes from ripped CDs. The music industry might not like that
Douglas A. McIntyre is a partner at 24/7 Wall St.



Reader Comments (Page 1 of 1)
12-13-2006 @ 11:32AM
Frederick Heald said...
Who pays you to make up these bogus reports? "It also raises the question of how much current content comes from ripped CDs. The music industry might not like that" ??? Consumers are sick and tired of supporting the fat cow of the recording industry, while it starves the artists we're trying to support. Most of the 99c that is paid for an iTunes track goes into their fat wallets while almost none goes to Apple or the artist - I imagine the music industry likes that a lot.
1-22-2007 @ 6:49PM
Jerry said...
And then there is this from Reuters:
"But Piper Jaffray analyst Gene Munster wrote in a research report that the number of songs sold per week on iTunes had risen 78 percent in the first nine months of 2006 compared with the same period in 2005."
1-28-2007 @ 8:23AM
douglas mcintyre said...
The stock is down a fair amount over the past five days. Someone has to be concerned.
Doug McIntyre
12-13-2006 @ 11:51AM
Thomas Fitzgerald said...
It seems pretty clear that this researcher was making huge leaps in his conclusions. Numerous other reports, ones based on actual data rather than a rediculously low sample size completely contridict these claims, as have apple themselves. But what's worse is the stock market is affected because people react witghout thinking, and people who want to use this report for their own agenda will hype it up completely.
12-13-2006 @ 12:55PM
luisfmar said...
I'm sick of Douglas McIntyre and his posts, trying to undermine Apple recent success, everything he writes is misleading or lacks any objectiveness, not to say there is no serious research about this stock.
I wonder why he hates Apple, perhaps is not as happy as I'm investing on Apple. But apart from this, he is denying any understanding of why Apple is a case study among the battered tech industry, something that many business schools, financial analysts, traders, investors, consumers, etc. are just starting to discover.
As for the recent stock decline (is up today again), may be you want to take some lessons, I suggest you a 101 crash course on investing.
BTW, I think that you are on a desperate need to short some APPL shares. I like some of your posts, but if you insist on bashing Apple, I'm not going to take you seriously anymore.
12-13-2006 @ 1:30PM
John said...
Cramer in his current video says that Apple is coming back and that Forrester Research is terrible and has been responsible for losing all kinds of money for people.
12-13-2006 @ 3:16PM
RattyUK said...
"3. The stock is down a fair amount over the past five days. Someone has to be concerned.
Doug McIntyre"
The reason the stock is down is because this bogus report has been covered by nearly every mainstream media. Looks like now it has been practically debunked including a report from the normally tight-lipped Apple that it was hokum... the share price is back up 2.5 percent as of this time. Looks like Forrester's mates had a great buying opportunity!
12-13-2006 @ 6:34PM
Robert said...
Before accepting the conclusions of Forrester you should have read Blackfriar's response. Here is today's follow up which shows the sales charts. http://www.blackfriarsinc.com/blog/2006/12/looking-at-forresters-side-of-itunes.html