This post is written as part of AOL Money & Finance's Best & Worst 2006. To vote for Northwest's blunder or to see other dumbest moments in business, go here.
Back in August, Northwest Airlines went through a bit of trouble and was forced to cut wages and fire workers as it tried to figure out how to get out of bankruptcy. Fifty of these newly unemployed workers were given a booklet that contained 101 money-saving tips to help them through their transition. It included the advice that these former ground workers for the airline not be shy about dumpster diving.
If that's what Northwest Airlines management thought was a good way to help its fired employees, it's hardly surprising that the company stumbled its way into bankruptcy to begin with. It shows a complete lack of connection with the people who are the company's lifeblood.
The booklet, which got quickly yanked from the airline's website, contained other helpful nuggets, such as the need to set aside money for emergencies and the recommendation that employees move somewhere with a lower cost of living.
The airline, when challenged, agreed that it was a "bit insensitive," which had to be one of the understatements of the year. Northwest tried to pass off the blame by saying the booklet had been prepared by an outside company and was not vetted by management.
One big tip for Northwest's management: passing the buck didn't exactly re-inspire confidence in their ability to run the airline.











Reader Comments (Page 1 of 2)
12-14-2006 @ 8:47PM
D K said...
If the Northwest CEO will dumpster dive first, I'll help push his head in the dumpster farther down.
12-14-2006 @ 8:23PM
Ralph said...
We are a throw-away society. When something does not operate properly or we get tired of it we simply cast away with it. I do one better, I put a free sign on it and place it by the curb. Not only do I help to recycle the item into it's future use by someone, I get the satisfaction of indirectly giving someone something that they can use. I am not too proud to aquire those items myself for any future use. I came from a very poor family and have always appreciated getting those things that someone else could not use, or did not want.
12-14-2006 @ 8:36PM
Rick said...
Northwest, or Northworst, has always had a very big problem with labor relations. This didn't supprise me at all. My friends and I laughed and said "they are at it again". I do feel sorry for the employees because its obvious thier managment just doesn't care. Just like when thier CEO sold his own stock just before the bankurptcy. They need to be bought by someone, like Macdonalds
12-14-2006 @ 8:38PM
john mcune said...
as a on strike/forced layoff mechanic at nwa,all of us know how devious ceo doug [no hug] steenland and the rest of the pyrates who plunder our airline can be.not only did they spend 100 million plus dollars to hire scabs as our replacements,[paying for their living costs,training and transportation],they offered all of us $9.00 per hour jobs as bag smashers if would come back to work! praise "JESUS", all of us poor folks trampled over each other to apply for the jobs.(NOT)
12-14-2006 @ 8:38PM
Bill Burkhardt said...
The workers had already dumpster-dove when they went to work for Northwest.
12-14-2006 @ 8:50PM
John said...
I used to admire Northwest Airlines and flew with them fairly regularly in the 1980's.
Their business practices forced me to seek other transportation and I have never flown with them since, nor will I.
I also tell everyone within earshot, when I'm in the airport, about my disenchantment with them.
You treat your employees like crap and your customers won't be far behind them.
12-16-2006 @ 8:09AM
Steve Hackett said...
I am the manager of a large and successful company and I love to look in dumpsters for treasures that others do not realize the value of and i will happily "dive" in to retrieve something however I would never advise a laid off employee that this may help relieve the burden of being let go from their jobs.
12-14-2006 @ 9:10PM
Susan Hillestad said...
This was a very stupid move on the part of NWA. Morale is at an all time low. However, our flights are full and the airline is making money and spending it like crazy on things like red carpets in the gate areas. It hurts to be one of the employees that are still there, wanting to do a great job, and not having what we need to do it with. I feel sorry for the passengers, but there just aren't words to say what the behavior of management has done to the employees pride and incentive. It is indeed sad.
12-14-2006 @ 11:03PM
wabbo said...
Let us all wake up and see the GRAND scope of this. Remember travel restrictions and how people were forced to "throw away" unopenned products? HUH? First off, who is to gain from this.. The major retailers who will sell that same product twice to the traveller. All over bottled water, makeup, shoe inserts etc. These large copmpanies pay off our representatives to find alternative ways to generate income at the expense of the public. Way to go Dept. of Homeland Security (aka. sellmeland seecure itie) meaning.. We'll take your land.. and secure rights to it...
12-14-2006 @ 9:14PM
birdie said...
to bill burkhardt---choosing a career at NorthWorst =
dumpster-diving---you said it all!
12-14-2006 @ 9:21PM
robert said...
If I was one of their employees who was laid off, I would find where the CEO lived, adn set up camp in his front yard, so I could save money on rent and other living expenses....
and if he arrests me for trespassing, I'll make sure it hits the front page of the paper...
12-15-2006 @ 1:57AM
Dee said...
It's a shame that The American worker isn't respected by their employer. Until Companies start to appreciate the people who keep the company afloat-
we we not be the GREAT NATION "we think we are."
12-15-2006 @ 1:57AM
wayne said...
this sounds like what wasted management is doing to it's workers in some sectors. i feel the pain of those who were fired because some manager with a paper from a collage that does not mean anything comes up with the next big idea to " fix the company"
12-15-2006 @ 1:57AM
SC said...
If you don't like working for NWA then quit. Stop bitching about things you have no control over. By the way , the dumpster dive booklet was written by some company in Wisconsin. The NWA manager that allowed it to be distributed before proof reading it was fired. Granted, as a Northwest Airlines employee I do not believe that our management is employee friendly but it's not personal. So I just do my job. Why bitch about it.
12-15-2006 @ 1:57AM
Emily said...
They hired SCABS to replace lazy Union losers like you. Can you blame them for wanting to protect themselves. If you silly mechanics didnt go out on strike while you had a gun to your head, there would not be any SCABS at NWA. You threatened to strike, NWA threatened to save the operation from shutdown. Its just business my friend.
12-14-2006 @ 10:28PM
The Ugly One! said...
Ha ha ha ha! Stupid arliners, telling thier laid-offs to go eat poo! Go find Something better to do than Dump-Dive, like eat McDonalds, which is still kinda like garbage, except you [ay for it :D
12-15-2006 @ 1:57AM
Kevin L. said...
Any management team that allows anything to be disseminated to employees (and likely the public at large) without proofing the material first is incompetent. How many (and what type of) other decisions have they outsourced to ignorant contractors that may have likely cost them millions of dollars. The management team at Northwest doesn't give a damn about profits or customer service as long as they remain one of the most highly compensated beds of cronyism in the industry.
Years of operating in the red, cutting workers benefits and pay, still the top dogs simply live up to the reputation of "dog" as they continue to pillage a once reputable airline.
12-15-2006 @ 1:57AM
adrianiii said...
Why bitch about something you have no control over? What a stupid question! If you don't stand up for yourself nobody will. Cost of living rises every year. If the employees are threatening to go on strike any decent company would realize they need to sit down with the union and actually listen to the needs of the employees. To the remaining employees at NWA, take note of what happened and get out while you still can under your own power. If the company acted like that once it WILL happen again.
12-15-2006 @ 1:56AM
Patti G said...
It is truly sad,that NWA did not recognize its employees (who made the CO) Thirty years with NWA and have no future,,cannot getback time for a CO who I was truly proud to work for...One more year then it's out ....for me....9.00 an cannot replace experience and loyalty..which upper Mgmt is now finding out..You know some of us make our jobs look so easy..........but it is the knowledge,customer satisfaction from its employees which made NWA the "airline it WAS...
12-15-2006 @ 1:56AM
Joseph F said...
Some good advice when times are tough is nice but what Northwest did is purely a slap in the face to the people who made them money. No wonder the company is in shambels. To coincide with their attitude, maybe they should change their name to Heartless Airlines :)