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Wal-Mart website down yesterday over T.M.X Elmo demand

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The admission of Wal-Mart Stores Inc. (NYSE:WMT) on Monday that it had "found" a new hidden cache of the hot holiday gift item T.M.X Elmo (tickle me xtreme?) caused massive hysteria this week and a flood of customers who had tried to get an Elmo for months. It seemed that, suddenly, everybody wanted to buy one of the T.M.X Elmo dolls from the newly discovered quantity Wal-Mart announced. This pent-up demand and subsequent website traffic actually brought the website of the nation's biggest retailer to its knees yesterday. Walmart.com was down for a brief period during the day.

With Wal-Mart announcing that it would make the new cache of Elmo dolls available at noon (EST) every day until just before Christmas, that was just asking for the equivalent of a huge line outside the store and mass pushing and shoving when the doors actually opened. In fact, in this case, shoppers all got caught in the entry door and nobody could actually get it. Is that picture being painted good enough?

Well, what's surprising here is that the world's largest retailer apparently can't anticipate web traffic to the level it needs to, even with its IT resources. Remember that on Black Friday, Wal-Mart's website was down for almost 10 hours due to a still-undetermined technical issue (most likely), with 5am web visitors seeing a "closed for maintenance" sign upon trying to access www.walmart.com.

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Last updated: November 26, 2009: 06:20 AM

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