Cramer calls Jones Soda 'the next Hansen'

Tonight on Cramer's MAD MONEY on CNBC, Cramer thinks that Jones Soda Co. (NASDAQ:JSDA) could be the next Hansen Natural Corp. (NASDAQ:HANS). This stock closed at $10.65, representing a $270 million market cap, but shares popped up more than 15% to almost $12.50 after Cramer touted the name.

He thinks this is a lot like HANS was back before its stock became popular (in the first half of 2006, the price more than doubled, although it's now stablized at about 75% above its 52-week low). He likes the company's premium sodas. JSDA has P/E ratio of 82x, and there are only two analysts that cover the company, both with a neutral rating. It has $0.12 earnings estimates for this year and he said that is 100% growth from 2006, but he didn't note the earnings multiples. According to Cramer, Jones is one of his regional-to-national plays that may really break out. He thinks the National Beverage win will really help it and noted briefly that the company was also a possible acquisition target.

The stock has doubled recently and Cramer was not allowed to discuss it before because the market cap was under $250M. He said you can't buy a lot of it because it is too small and you have to use big limit orders. He said buy the stock next week after the Cramer after-hours jokers can't take the pain anymore.