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Google "It is not a company, it is a revolution"

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The quote I used in the title is from 'Andy' commenting on yesterday's post GOOG, Cramer and the Up-Down-Up Dow - WOW! in which I point out that with all the hype GOOG has gone nowhere, ending the year close to where it began.

Yes, you could hurt your neck watching the stock price of Google Inc. (NASDAQ:GOOG) go up and down as dramatically and as often as it has. But in the end, almost anything was a better investment this year.

It seems that each time I raise the question about GOOG's valuation I am told, "You just don't get it." Since I'm still scratching my head about Google, I now believe this statement must be true: I just do not get it.

Why do people fantasize about this stock being the largest public company, based on capitalization, in the world? Why do they think the downside risk is worth it? Why do they think that this company's technology is the last stop in an ever-changing internet world, and that it will rule forever, even though this is being proved wrong every few months?

At one point James Cramer arrived at his price target of $560 (before going wild) by using an earnings figure of $14 and a P/E of 40. I think that as the stock increases in price and growth slows down people will be less willing to pay a P/E of 40 next year. Using Cramer's anticipated earnings of $14 per share and a multiple of 35 gets you to $490 per share. That seems more reasonable to me but it does not take it much beyond where it is today. In the interim it will fluctuate.

Here is another comment from someone who thinks I just don't get it:

"For once you aren't bashing Google but I guess you can't since you know it's going to go way pasty its high of 513 and you know you'll just have to eat your words. Funny how you don't come around when Google is doing good only when it's down." (sic)

These type of comments are frequent. Why I'm commenting on the comments is that a I really would like to "get it." I really would like to learn. I really would like someone to point out why this company? But they don't. They only tell me I'll be sorry.

Well if you bought GOOG last January you should be sorry because so far you made no money and would have been better in an index fund. And if GOOG goes to 600 by next year and you make 33% over a two year period...so what? That is not enough based on the risk. At it's high of $513 it was up less than the DJIA or S&P 500 for the year. Sure it came back from its bottom but why tout a stock that races up and down so much?

Did we learn nothing from the dot.bomb fallout six years ago?

I'm sure there are many people reading this blog who have something to offer and I would like to learn from them. But those who offer only opinions with no reasoning to back them up really offer nothing.

To these boosters I retort: Google is NOT a revolution. It is just a company.

Happy Holidays!

Interested in reading more? Check out my other posts for Blogging Stocks here.

Sheldon Liber is the CEO of a small private investment company and the vice president for Design and Research of an architecture & planning firm.

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Last updated: November 27, 2009: 03:45 AM

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