Nike + iPod Sport Kit privacy concerns

Going over Nike Inc. (NYSE:NKE) quarterly earnings from yesterday, one thing in particular stuck with me. No, it wasn't the 8% growth in profit to $325.6 million or $1.28 per share when analysts had expected $1.13 per share, nor the 10% growth in sales to $3.82 billion when analysts had expected $3.76 billion.

What I found intriguing, in fact, was CEO Mark Parker remark about the recently launched Nike line of shoes and accessories that works with Apple Computer Inc.'s (NASDAQ:AAPL) iPod music player. This line, according to Parker, was "turning out to be huge."

I found this particularly interesting in light of the recent uproar about the privacy and safety concerns of the Nike+iPod Sport Kit due to its wireless capabilities. Joggers who used the device could be tracked and the private data, which isn't encrypted, easily picked up.

I do hope that Nike and Apple will address these concerns. The researchers suggested easy enough steps. Regardless, while I'm not sure what "huge" means, I assume that neither company will suffer greatly from these concerns.