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Nissan Versa's appeal

A couple of weeks ago, during my commute from Manhattan, I spotted a car that intrigued me. This car was unlike anything I'd seen before. It turns out that it was Nissan Versa from Nissan Motor Co.'s (NASDAQ:NSANY).

The Nissan Versa has been in the news in the past couple of days because of a study done by the Insurance Institute for Highway Safety. According to the results, of the subcompact cars tested, the Versa got the highest marks for safety in three separate crash categories; simulated front, side and rear crashes. All of which is great since safety is one of the key factors that drives one to buy a car. The Versa also got high marks for its smaller dimensions and fuel efficiency.

However, looks and appeal are also important. When I saw that car my reaction was awe and curiosity. So, if my gut instinct is correct, then I can safely assume that this car will soon be hot on the hipster agenda.

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Last updated: November 26, 2009: 08:52 AM

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