Boy wizard to magically lift Scholastic shares again?

His name is starting to pop up again. A year and a half after the release of "Harry Potter and the Half Blood Prince," Harry Potter is returning to the scene. Trailers for his latest movie, "Harry Potter and the Order of the Phoenix," have begun popping up on the internet, and just yesterday, author J.K. Rowling announced the title to the seventh and last of the Harry Potter books - "Harry Potter and the Deathly Hallows."

All of the Harry Potter books have been released in the summer (between June and September), and with the title to the seventh installment being announced now, it looks as if the "Deathly Hallows" is likely to hit bookstore shelves in the summer of 2007.

Since the explosion in popularity of Harry Potter, the release of the books has catalyzed Scholastic's (NASDAQ:SCHL) shares; In the three months prior to the release of the last three books, Scholastic shares have risen ~30%, ~25% and ~7%, respectively. The shares have then tailed off each time, creating a release-based cycle. "Harry Potter and the Deathly Hallows," the final episode in this seven-book series, should boost the publisher's stock in similar fashion.