Microsoft Corp. (NASDAQ:MSFT) together with Advanced Micro Devices (NYSE:AMD) has been sending bloggers who write about technology and about Microsoft free laptops. The laptops have Microsoft's new operating system Windows Vista installed on them for the bloggers to try and perhaps (favorably) review on their blogs. No strings attached, according to the bloggers.
As Microsoft is preparing for the launch of Windows Vista next month, it seems that its PR firm has taken the initiative to harness the ever increasing power of the blogging community, especially those power houses whose blogs are read by millions seeking advice on software, computers, gadgets and brands.
The (really cool) supercompact Ferrari Acer laptops sent to bloggers were installed with Windows Vista Ultimate, the business edition of Vista.
I'm not sure what, if anything, this indicates about Microsoft -- desperation or a simple PR stunt? Or maybe, more than anything, it shows something about the power of bloggers.
Microsoft's recent PR stunt
Related Posts
- Microsoft's failure with Windows Vista may be only the beginning (42 days ago - 6 Comments)
- Microsoft to world: Windows XP is no more, get over it! (2 days ago - 6 Comments)
- Developers shun Vista, too (23 days ago - 1 Comments)
- Earnings highlights: Lehman, UBS, Krispy Kreme, Pepsico, Pep Boys and others (25 days ago - 0 Comments)
- Newspaper wrap-up: Citigroup to shut Old Lane Partners hedge fund (27 days ago - 0 Comments)
Alcoa's Q2 2008 earnings transcript
Anheuser-Busch (BUD) sues InBev, what's next?
Wal-Mart might help your portfolio during the recession
Reader Comments (Page 1 of 1)
12-27-2006 @ 8:18PM
Roger Jennings said...
"The (really cool) supercompact Ferrari Acer laptops sent to bloggers were installed with Windows Vista Ultimate, the business edition of Vista."
The Ferrari 1000 that many bloggers got doesn't look that "really cool" to me. It scores a 2.8 (out of 5.9) Windows Experience Index, which is below the threshold for preloading Windows Vista. See http://oakleafblog.blogspot.com/2006/12/microsoft-gives-bloggers-sub-aero-28.html.
--rj
12-28-2006 @ 1:26PM
Jim Beske said...
So rich yet - so STUPID. Hey - let's give out free laptops to promote our "awesome" product...but don't send them a really nice one - they might think that we are trying to sway their decision making, blog-writing minds (fingers) into falsely promoting our product.