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Is Steve Jobs worth $30 a share?

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What is a CEO worth to a company's shareholders? The question was raised again for Apple Computer Inc.'s (NASDAQ:AAPL) shareholders when rumors or facts, one or the other, came out yesterday that Jobs had hired an attorney and that Apple's option grants may have been falsified. Apple's shares went down 5% before rebounding later in the day.

Then analysts came out of the walls saying that the big hardware company was unlikely to be hurt by it all. "Gene Munster, analyst at Piper Jaffray, pegged the odds that Jobs was involved in any shenanigans at less than 5%." Get Munster a suite at the MGM Grand in Las Vegas. Yet, today, The Financial Times reported that Jobs received options in 2001 that were not approved by the board.

The question of what the CEO is worth can't be answered. General Electrcic Co. (NYSE:GE) traded above $50 before Jack Welch left. It has never made it back there. Even with a recent run, it trades below $38. Wall Street can speculate what important founders or CEOs mean to the share price at other companies like Home Depot Inc. (NYSE:HD), Intel Corp. (NASDAQ:INTC), Dell Inc. (NASDAQ:DELL), Qualcomm Inc. (NASDAQ:QCOM), and Sun Microsystems Inc. (NASDAQ:SUNW).

Jobs' vision for the iPod has certainly been critical to bringing the stock from below $10 in 2003 to above $80 now.

The hint that Jobs might have a problem dropped the stock from a close of $81.51on Tuesday to $76.77 in early trading yesterday. This morning the stock is down 2% in pre-market trading. Concerns about iPod sales and backdated options earlier this year took the stock down to $50. That was when Jobs was at the helm.

Virtually all of the product plans and structure for the next year or so has to be in place at Apple. It takes that long to get a consumer electronics device out. The next versions of the Mac and iPod are already well past the drawing table. The iPhone, if there is one, has to be far along.

Jobs is a great front man. A cult hero. In that sense, he cannot be replaced. The institutional investors who own most of the shares in Apple probably will not be swayed by that. Their concern is whether someone as inventive is at the wheel to make sure that there is another "iPod" if one can be conjured up.

Maybe Mr. Munster at Piper Jaffray is right. Maybe there is only a 5% chance that Jobs was involved in anything unseemly. But there is a 100% chance that the stock could be down $30 within 90 days if Jobs does leave.

Send me to Las Vegas. I will take the room next to Munster's.

Douglas A. McIntyre is a partner at 24/7 Wall St.

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Last updated: November 14, 2009: 08:11 PM

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